$2B founder reveals the niches that can make you $$$ (ft. Allison Ellsworth, Poppi)
My First Million episode 855 with hosts Sam Parr and Shaan Puri interviewing Allison Ellsworth, co-founder of the prebiotic soda brand Poppi, which she and her husband sold for about 2 billion dollars. She covers the brand's origin as Mother Beverage, selling at a farmers market, appearing on Shark Tank, a rebrand, the March 2020 launch, the growth to a sale, and how fast growth felt. The description also lists segments on Shark Tank, branding spend, Rohan Oza and Super Bowl commercials. Sponsor: the description links HubSpot and Sam's database on becoming a millionaire. PARTIAL COVERAGE: the available captions are sparse for the 74 minute episode, so this note covers the opening growth story most closely and does not cover every segment. All figures are the speakers' own claims and are not independently checked.
Executive Summary (TL;DR)
My First Million episode 855 with hosts Sam Parr and Shaan Puri interviewing Allison Ellsworth, co-founder of the prebiotic soda brand Poppi, which she and her husband sold for about 2 billion dollars. She covers the brand's origin as Mother Beverage, selling at a farmers market, appearing on Shark Tank, a rebrand, the March 2020 launch, the growth to a sale, and how fast growth felt. The description also lists segments on Shark Tank, branding spend, Rohan Oza and Super Bowl commercials. Sponsor: the description links HubSpot and Sam's database on becoming a millionaire. PARTIAL COVERAGE: the available captions are sparse for the 74 minute episode, so this note covers the opening growth story most closely and does not cover every segment. All figures are the speakers' own claims and are not independently checked.