BILLIONAIRE LUXURY LIFESTYLE - What Do They Spend Their Money On? | Indulge | FO447 Raj Shamani
Raj Shamani talks with Karan Bhangay, founder and CEO of Indulge, a luxury concierge service (Figuring Out, FO447; the episode is presented by Indulge, the guest's own company). Bhangay explains what the richest of the rich actually want: not things, but access - a meeting with Virat Kohli, a seat in Wimbledon's Royal Box, a table at a fully booked ten-seat restaurant. He describes how Indulge profiles each client down to food, music and the 40-50 most important people in their life, runs 24/7 across time zones because 80% of clients are always traveling, and organizes its team into 'kings' who each own about 200 customers like a small startup. He shares the economics (one client paid 8 lakh rupees over two years and used the service only two or three times, yet reads every message), the Veblen effect (the ultra-rich want rare, not expensive), emotional requests his team has fulfilled - from reuniting families to overnight charter paperwork through an embassy - and how the ultra-wealthy behave inside invite-only clubs like the Taj Chambers and YPO. His sharpest observation: entry-level clients complain the most; the top level are disarmingly polite. All views expressed are the speaker's own; nothing here is financial or investment advice.
