Crafting A Compelling Product Vision (Ebi Atawodi) | Lenny & Friends Summit 2024
Lenny and Friends Summit 2024 talk in which Ebi Atawodi, a Director of Product at YouTube, explains how to craft a compelling product vision, drawing on her work on YouTube Studio. She says a quote about a life without purpose during the pandemic led to her why of helping people harness storytelling. She says leaders should not assume they have the answers, and describes starting with a list of 10 things I should know from many teammates, then locking a team in a room to write a vision called expression meets connection. She says strategy is saying yes to some great ideas and no to others, shares a three pillar strategy of reach, refine and sustain a creator's voice, and a playbook of empathize, envision and evangelize shown through three senior product managers. The talk was recorded live in San Francisco on October 24. PARTIAL COVERAGE: the captions cover roughly the first 15 minutes of the 22 minute talk, so the later evangelize section and the close are not fully summarized. All claims are the speaker's own and are not independently checked. Nothing here is legal, financial or medical advice.
Executive Summary (TL;DR)
Lenny and Friends Summit 2024 talk in which Ebi Atawodi, a Director of Product at YouTube, explains how to craft a compelling product vision, drawing on her work on YouTube Studio. She says a quote about a life without purpose during the pandemic led to her why of helping people harness storytelling. She says leaders should not assume they have the answers, and describes starting with a list of 10 things I should know from many teammates, then locking a team in a room to write a vision called expression meets connection. She says strategy is saying yes to some great ideas and no to others, shares a three pillar strategy of reach, refine and sustain a creator's voice, and a playbook of empathize, envision and evangelize shown through three senior product managers. The talk was recorded live in San Francisco on October 24. PARTIAL COVERAGE: the captions cover roughly the first 15 minutes of the 22 minute talk, so the later evangelize section and the close are not fully summarized. All claims are the speaker's own and are not independently checked. Nothing here is legal, financial or medical advice.