How KEJRIWAL’s GENIUS strategy beat BJP & Congress & made him the KING of Delhi? : Case study
A Think School business case study of the marketing strategy behind Arvind Kejriwal's Aam Aadmi Party winning Delhi in 2013 and 2015. The presenter uses a three-step SAP framework (sentiment identification, amplification, proposition of a revolution), brand persona building, and low-cost tactics, and ends with three business lessons. He states a disclaimer that Think School is not promoting the party and disagrees with its freebies and old pension ideas. The caption text covers the whole 16 minute video. Election results, fundraising figures and the framing of causes are the presenter's statements, not independently checked, and his lessons are opinions. This is a marketing case study, not political advice. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=AZf9bOKjzv4
Executive Summary (TL;DR)
A Think School business case study of the marketing strategy behind Arvind Kejriwal's Aam Aadmi Party winning Delhi in 2013 and 2015. The presenter uses a three-step SAP framework (sentiment identification, amplification, proposition of a revolution), brand persona building, and low-cost tactics, and ends with three business lessons. He states a disclaimer that Think School is not promoting the party and disagrees with its freebies and old pension ideas. The caption text covers the whole 16 minute video. Election results, fundraising figures and the framing of causes are the presenter's statements, not independently checked, and his lessons are opinions. This is a marketing case study, not political advice. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=AZf9bOKjzv4