How Royal Enfield Crushed Foreign Brands?
Think School business case study on how Royal Enfield, which the narrator says nearly shut down three times, was revived by Siddhartha Lal (spelled sidharta in the captions) after he took over at age 26. The narrator says Eicher Motors sold 13 of its 15 businesses to focus on bikes, that Lal rode with customers for months and found six product and service problems that market research would not show, and that the company moved from a cast iron to an aluminium engine and fixed packaging, among other changes. The narrator says sales grew from about 2,000 units a month to 920,000 units sold in 2023 and exports to about 50 countries, and closes with three lessons on focus, customer empathy and product quality. Sponsor named: Odoo, with a promoted Think School communication course. COVERAGE: this note covers nearly the whole 18 minute video, based on the captions. Figures and history are the narrator's own and not independently checked. Nothing here is financial, investment or legal advice, including the stock comparisons mentioned.
Executive Summary (TL;DR)
Think School business case study on how Royal Enfield, which the narrator says nearly shut down three times, was revived by Siddhartha Lal (spelled sidharta in the captions) after he took over at age 26. The narrator says Eicher Motors sold 13 of its 15 businesses to focus on bikes, that Lal rode with customers for months and found six product and service problems that market research would not show, and that the company moved from a cast iron to an aluminium engine and fixed packaging, among other changes. The narrator says sales grew from about 2,000 units a month to 920,000 units sold in 2023 and exports to about 50 countries, and closes with three lessons on focus, customer empathy and product quality. Sponsor named: Odoo, with a promoted Think School communication course. COVERAGE: this note covers nearly the whole 18 minute video, based on the captions. Figures and history are the narrator's own and not independently checked. Nothing here is financial, investment or legal advice, including the stock comparisons mentioned.