How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
A Lenny's Podcast conversation with Yuriy Timen, a growth advisor and former head of growth and marketing at Grammarly, on how to grow consumer subscription products through virality, SEO, paid acquisition and onboarding. Sponsors named at the start: Flatfile and Modern Treasury. PARTIAL COVERAGE: the episode runs about 68 minutes and the available caption text is cut off during the onboarding discussion, so the last part is not covered. The caption has no capitalisation or punctuation. Figures are Timen's own estimates and examples, not verified data. This is a summary of his views, not advice.
Executive Summary (TL;DR)
A Lenny's Podcast conversation with Yuriy Timen, a growth advisor and former head of growth and marketing at Grammarly, on how to grow consumer subscription products through virality, SEO, paid acquisition and onboarding. Sponsors named at the start: Flatfile and Modern Treasury. PARTIAL COVERAGE: the episode runs about 68 minutes and the available caption text is cut off during the onboarding discussion, so the last part is not covered. The caption has no capitalisation or punctuation. Figures are Timen's own estimates and examples, not verified data. This is a summary of his views, not advice.
Key Takeaways
Give a channel a real test
Timen says the only thing worse than a tactic that does not work is concluding too early that it does not work when it was never given a proper shot.