NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study)
A Think School marketing case study of Nike's 2018 'Dream Crazy' commercial featuring Colin Kaepernick. The presenter explains the backlash, the polarisation, Kahneman's two systems, Nike's customer demographics and the 'golden loop' of publicity with the media. The caption text ends where he introduces the lessons and a book recommendation, so his closing lessons are not covered here (partial coverage of roughly the last minute). The sponsor mention for an audiobook app is only in the closing lines. The presenter's sales, stock, sentiment and demographic figures are his statements, not independently checked, and the political context (police brutality protests, a presidential tweet) is described as he tells it. This is a marketing case study, not a political position. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=6DEOW9ZQ2BI
Executive Summary (TL;DR)
A Think School marketing case study of Nike's 2018 'Dream Crazy' commercial featuring Colin Kaepernick. The presenter explains the backlash, the polarisation, Kahneman's two systems, Nike's customer demographics and the 'golden loop' of publicity with the media. The caption text ends where he introduces the lessons and a book recommendation, so his closing lessons are not covered here (partial coverage of roughly the last minute). The sponsor mention for an audiobook app is only in the closing lines. The presenter's sales, stock, sentiment and demographic figures are his statements, not independently checked, and the political context (police brutality protests, a presidential tweet) is described as he tells it. This is a marketing case study, not a political position. Captions are automatic with errors. Topics are untimed; metadata follows YouTube. Source: https://youtubetotranscript.com/transcript?v=6DEOW9ZQ2BI