Rise and Fall of Patanjali, Whats the future?: Business case study
Think School business case study on the rise and fall of Patanjali, the Indian consumer goods brand founded by Baba Ramdev. The narrator says Patanjali Ayurved reached about 10,730 crore rupees in revenue in 18 years and the group about 45,000 crore, grew at a 67 percent compound annual rate for ten years and became the second largest FMCG player after Hindustan Unilever. He credits a distribution model with super distributors who buy outright, swadeshi kendras, and cutting middlemen through direct farmer sourcing and its own logistics. He says the decline began around the 2017 GST rollout, when its systems were not ready, and was worsened by quality issues and Supreme Court proceedings over misleading ads. Sponsor named: Growth School, with a promoted free AI masterclass. COVERAGE: this note covers most of the roughly 25 minute video based on the captions. Figures, legal matters and claims about quality are the narrator's own and reported, not independently checked. Nothing here is financial, investment, legal or health advice.
Executive Summary (TL;DR)
Think School business case study on the rise and fall of Patanjali, the Indian consumer goods brand founded by Baba Ramdev. The narrator says Patanjali Ayurved reached about 10,730 crore rupees in revenue in 18 years and the group about 45,000 crore, grew at a 67 percent compound annual rate for ten years and became the second largest FMCG player after Hindustan Unilever. He credits a distribution model with super distributors who buy outright, swadeshi kendras, and cutting middlemen through direct farmer sourcing and its own logistics. He says the decline began around the 2017 GST rollout, when its systems were not ready, and was worsened by quality issues and Supreme Court proceedings over misleading ads. Sponsor named: Growth School, with a promoted free AI masterclass. COVERAGE: this note covers most of the roughly 25 minute video based on the captions. Figures, legal matters and claims about quality are the narrator's own and reported, not independently checked. Nothing here is financial, investment, legal or health advice.