Tory Burch and Pattie Sellers Discuss Business, Power & Entrepreneurship
Tory Burch discusses building an accessible-luxury fashion company, opening a multi-category store rather than following the standard wholesale path and choosing long-term investors. She also explains the company’s culture, editorial marketing and support for women entrepreneurs. Notes cover selected business passages from the full public captions, read through closing applause. The video description dates the Stanford event January 15, 2013; June 4, 2014 is the verified YouTube upload date. Revenue, stores, ownership and future plans belong to that historical conversation, not the current business. Family illness and bereavement are not summarized. Original video: Stanford Graduate School of Business. This directory is not affiliated with or endorsed by Stanford.
Executive Summary (TL;DR)
Tory Burch discusses building an accessible-luxury fashion company, opening a multi-category store rather than following the standard wholesale path and choosing long-term investors. She also explains the company’s culture, editorial marketing and support for women entrepreneurs. Notes cover selected business passages from the full public captions, read through closing applause. The video description dates the Stanford event January 15, 2013; June 4, 2014 is the verified YouTube upload date. Revenue, stores, ownership and future plans belong to that historical conversation, not the current business. Family illness and bereavement are not summarized. Original video: Stanford Graduate School of Business. This directory is not affiliated with or endorsed by Stanford.