Host: Alison Beard and Adi Ignatius
A weekly Harvard Business Review podcast featuring conversations with leading thinkers in business and management. Hosted by Alison Beard and Adi Ignatius; older episodes may have other HBR hosts.
Read structured takeaways and actionable insights from HBR IdeaCast
HBR IdeaCast
HBR's Alison Beard talks with Wharton marketing professor Jonah Berger about changing minds by reducing barriers rather than increasing pressure. Berger discusses choice, questions and low-cost ways to try something new. Originally released August 11, 2020, the linked YouTube version was uploaded in December 2022. These notes cover selected passages from the official transcript. The pandemic-era health example is not covered.
HBR IdeaCast
HBR's Curt Nickisch talks with pricing consultant Rafi Mohammed about pricing during uncertain times. Mohammed argues that a business has more options than a blanket increase or discount, and should first understand what its customers need. Originally released July 7, 2020 in the early COVID period, the linked YouTube version was uploaded in February 2023. These notes cover selected passages from the official transcript. Examples reflect the conditions and speaker's views at that time, not current vendor offers.
