All My Marketing Comes From TikTok LIVE Selling
A Shopify Masters conversation hosted by Serena Smith with Bette Bentley, founder of Skimpies, a plastic-free, organic cotton liner for leggings and underwear. Bentley moved from comedy writing and independent film to product making. She talks about creating a new product category, selling live on TikTok for months, the moment that led her to commit to the company, and how she thinks about building community. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about her health scare and her decision to go all in, and the close, and does not cover every part of the roughly 39 minute episode. Sales figures and valuations are her own account and are not independently checked. This is a summary of her views, not business or health advice.
Executive Summary (TL;DR)
A Shopify Masters conversation hosted by Serena Smith with Bette Bentley, founder of Skimpies, a plastic-free, organic cotton liner for leggings and underwear. Bentley moved from comedy writing and independent film to product making. She talks about creating a new product category, selling live on TikTok for months, the moment that led her to commit to the company, and how she thinks about building community. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about her health scare and her decision to go all in, and the close, and does not cover every part of the roughly 39 minute episode. Sales figures and valuations are her own account and are not independently checked. This is a summary of her views, not business or health advice.