Host: Shuang Esther Shan and Adam Levinter
Shopify's official podcast features conversations with founders and e-commerce experts about launching and growing businesses, products, marketing and suppliers.
Read structured takeaways and actionable insights from Shopify Masters
Shopify Masters
A Shopify Masters conversation hosted by Serena Smith with Chris Hudak, founder of Escapod, which builds and sells off-road camping trailers. Hudak explains how a trailer he built for himself turned into a business, what his hospitality career taught him about customer expectations, why he thinks process must come before automation, and how a rocket-ship growth period and a downturn shaped the company. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section on automation and growth, and the close, and does not cover every part of the roughly 30 minute episode. Business figures, prices and timelines are Hudak's own account and are not independently checked. This is a summary of his views, not business, legal or financial advice.
Shopify Masters
A Shopify Masters conversation with Kent Yoshimura and his co-founder Ryan, who built the Neuro brand of caffeine and L-theanine gum from a dorm-room supplement experiment into a brand sold at Walmart, Whole Foods and Costco. They cover starting a product to solve their own problem, the choice of simple ingredients, why timing and shelf placement mattered in retail, and the lawsuit the episode title refers to. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section on retail partners such as Costco and Walmart, and parts of the description, and does not cover every part of the roughly 31 minute episode. All business claims are the founders' own account and are not independently checked. This is a summary of their views, not business, legal or health advice.
Shopify Masters
A Shopify Masters conversation hosted by Serena Smith with Bette Bentley, founder of Skimpies, a plastic-free, organic cotton liner for leggings and underwear. Bentley moved from comedy writing and independent film to product making. She talks about creating a new product category, selling live on TikTok for months, the moment that led her to commit to the company, and how she thinks about building community. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about her health scare and her decision to go all in, and the close, and does not cover every part of the roughly 39 minute episode. Sales figures and valuations are her own account and are not independently checked. This is a summary of her views, not business or health advice.
Shopify Masters
A Shopify Masters conversation with Desi Perkins, the beauty creator who founded DEZI Eyewear, which reached $2.5 million in sales on its first launch day. She talks about stepping back from content in 2020 to become a mother, returning to YouTube, how a sunglasses collaboration led to her own brand, and what she learned about running a business. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her return to YouTube, the collaboration that led to the brand, the early days of the business, and the closing advice, and does not cover every part of the roughly 35 minute conversation. Sales figures and claims are Desi's and the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation with Tyler Howells, founder of Cozy Earth, a bamboo-based bedding and apparel brand. Howells talks about a childhood interest in soft fabrics, a career that ran through hardwood flooring, hair extensions, compressed natural gas and auto shops, how learning Mandarin helped him go further back in the supply chain, and a YouTube series in which people compete to stay in bed the longest. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about expanding categories and the bed-rest competition series, and the close, and does not cover every part of the roughly 30 minute episode. Brand size and revenue claims are his own and are not independently checked. This is a summary of his views, not business or financial advice.
Shopify Masters
Little Sleepies founder Maradith Frenkel describes moving from film production into baby and kids sleepwear, testing a first production run for less than $20,000 and growing through customer recommendations before hiring for marketing. She discusses comparing factory samples, responding to defective inventory, a costly 2021 air-freight rescue and handing operations to a professional CEO. Notes cover selected business passages from the full public auto-captions, checked against official Shopify show notes. The episode date is the September 8, 2026 YouTube release; the official article followed on September 9. Names follow that official page. The $12 million figure describes the business before her first marketing hire, not current audited revenue. This is a founder-business account, not medical advice; the charter-flight story describes a risky exception, not a routine purchasing recommendation.
Shopify Masters
Paul Rodriguez describes how Primitive grew from a sneaker shop into a skate and apparel brand, beginning as a way to prepare for life after professional skating. He explains earning a Nike retail account, seeing store merchandise become a clothing line and testing a limited gold-board release before building the wider skate brand. Notes cover selected business passages from the full public auto-captions, checked against official Shopify show notes dated August 25, 2026. Revenue and sellout figures are claims made in the interview, not independently audited results. This is a retrospective with established athlete reach and business partners already in place, not proof that any new brand can repeat the drop. Personal fear, injury and faith discussion is not summarized.
Shopify Masters
A Shopify Masters conversation with Tessa Cohen and Sarah Sebastian, co-founders of Benji, a bandage brand that launched at Coachella and sold out in its first week. They talk about how a wedding-day blister led to the idea, why launch took far longer than planned, the product formula, personalised influencer boxes and co-founder chemistry. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, launch timing, and the personalised influencer box section, and does not cover every part of the roughly 35 minute conversation, including most of the Coachella and co-founder sections. Claims about the product, sales and ingredients are the founders' own and not independently checked. This is a business summary, not medical advice.
Shopify Masters
A Shopify Masters conversation with Chloe Sapienza, founder of Telescope Studio, a design-led corporate gifting and branded merchandise company. She explains how she translates brand values into objects, handles budgets and brand guidelines, solves packing problems for gift boxes, and why gifts with a story and local makers get kept. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the brand-to-product approach, the Hawaii offsite example, the fulfilment section, Chloe's background, and the closing, and does not cover every part of the roughly 29 minute conversation. Claims about the business are Chloe's own and not independently checked.
Shopify Masters
A Shopify Masters conversation, hosted by Serena Smith, with Melissa Palmer, founder of OSEA, a family-rooted sea-inspired skincare brand she says passed $100 million in revenue and sells in more than 1,500 Ulta locations. She talks about growing up on a commune, her family of women entrepreneurs, her early money-making jobs, and how she runs fast marketing alongside slow product development. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her family and childhood, the section on iterating on ads and tools, the product timelines, and the closing, and does not cover every part of the roughly 39 minute conversation. Revenue and retail figures are the guest's or the show's own and not independently checked. This is a business summary, not health or skincare advice.
Shopify Masters
The Black Tux co-founder Andrew Blackmon describes replacing a poor formalwear rental experience with online fitting and better garments. He talks about a waiting list, GQ coverage, store appointments and a Nordstrom partnership, alongside the work of manufacturing, delivery, returns and cleaning. Notes cover selected business passages from the full public auto-captions. The original video description confirms Blackmon, although captions render the name as Blackman. Date is the verified July 21, 2026 YouTube upload; sales, conversion and location counts are his account of the interview period, not audited or current results. A passing AI remark is not covered.
Shopify Masters
A Shopify Masters conversation with Carmen Dianne and Kara Still, founders of Prosperity Market, a Los Angeles mobile farmers market and online marketplace that the show says grew from 15 vendors in a church parking lot to more than 80 vendors. A makeup artist and a fashion designer with no food background, they explain how the pandemic led to the idea, why they focus on keeping money circulating in Black communities, why they stayed a for-profit, and how to write a clear grant application. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, the early vision and delays, the nonprofit decision and the grant writing advice, and does not cover every part of the roughly 50 minute conversation. Statistics and growth figures are the guests' and the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation with Melanie, the founder of LORE, a new fragrance-led beauty brand that launched in Sephora after she had helped build brands such as MERIT, Versed and Rhode, and that she says reached over 250 Sephora doors within months. She covers her path from aerospace engineering, why she started a fourth early-stage brand, working with two co-founders, and the case for starting with fewer retail doors. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her background, the co-founder setup, and the retail door-count section, and does not cover every part of the roughly 37 minute conversation, including exclusivity and the later creator discussion. Door counts and brand claims are Melanie's and the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation with Ash, founder of Brightland, an olive oil and pantry brand she says reached eight figures, earned press in outlets like Bon Appetit and Food and Wine and landed in Whole Foods. She covers how a personal cooking journey and a Google search became a company, overcoming the idea that she was not an entrepreneur, using food PR and storytelling, and how she thinks about decisions such as an acquisition. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, her immigrant-family background and mindset, the press and storytelling advice, and the closing, and does not cover every part of the roughly 44 minute conversation. Revenue and retail claims are the guest's or the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation with Sara Sugarman, founder of Lulu and Georgia, a home decor brand she launched in 2012 out of her family's rug business and has run profitably with no outside investment. She says it grows 30% year over year with a repeat customer rate double the industry average. She talks about the family business, spotting the shift to online shopping, staying bootstrapped and her biggest mistake. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the family business and 2012 pivot, the bootstrapping section, and the closing mistake about technology and infrastructure, and does not cover every part of the roughly 32 minute conversation. Growth and customer figures are Sara's and the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation with Dr. Jason Wersland, founder of Therabody, the maker of the Theragun percussive massage device. He tells the story of a 2007 motorcycle crash while in chiropractic school that led to his recovery tool, how he picked his business partner, how the brand became so well known that the name is used generically, and what leading a category-defining company takes. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the 2007 accident story, the section on choosing a business partner, and the section on the brand becoming ubiquitous, and does not cover every part of the roughly 48 minute conversation, including the later product-line and leadership sections. Company claims such as units sold are the guest's or the show's own and not independently checked. This is a business story, not medical advice or a recommendation for any treatment or device.
Shopify Masters
A Shopify Masters conversation with Sean Reyes, founder of Shock Surplus, an automotive suspension e-commerce business he says reached eight figures through education-first content, drop shipping and a focus on profit. He explains how his stepdad's 4x4 shop led to the business, why customers needed help picking parts, how drop shipping and bundles worked, who the core customer is, and why chasing revenue is a trap. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin and sourcing, the drop shipping explanation, the customer profile, and the revenue versus profit advice, and does not cover every part of the roughly 44 minute conversation. Revenue claims are Sean's and the show's own and not independently checked.
Shopify Masters
A Shopify Masters conversation, hosted by Serena Smith, with Jing Gao, founder of Fly By Jing, the Sichuan chili crisp brand the show says is sold in about 12,000 US stores. Jing talks about growing up in Chengdu and moving countries as a child, trying to blend in, the Sichuan food culture behind the brand, and why she prices a small-batch Chinese product at what it is worth. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her Chengdu childhood and moves between countries, the host's parallel story, and the section on pricing and perceptions of Chinese food, and does not cover every part of the roughly 45 minute conversation. Store counts and survey figures are the show's own and not independently checked.
Shopify Masters
FIGS co-founder Trina Spear describes selling scrubs at hospital shift changes, learning from healthcare workers and building a direct relationship with customers. She also discusses storytelling, an ambassador program and keeping a company's identity during an IPO. Notes cover selected business passages from roughly 49,800 characters of public auto-captions, most of the interview, alongside official Shopify show notes. Date matches the official May 26, 2026 release. Revenue, forecasts and channel shares are Spear's spoken figures for that period, not current results or an independent financial check.
Shopify Masters
Coop Sleep Goods founders Kevin and Jin Chon explain how product improvement, customer reviews and a narrow initial focus helped them build a bedding brand. They discuss starting with a small local order, spending more on materials, learning from customer complaints and keeping control of the direct-to-consumer experience. Notes cover the public auto-captions for the 28-minute business interview, checked against official Shopify show notes dated May 19, 2026. Names follow the official page rather than caption misspellings. Revenue, audience and growth claims are the founders' accounts at the time, not independently audited figures. Product and channel lessons are business examples, not medical or sleep advice.
Shopify Masters
A Shopify Masters conversation with Matthew Hassett, founder of Loftie, maker of the Loftie alarm clock that the show says over 200,000 people own and that Wirecutter has picked for six years. He explains how Loftie began as an app to reduce screen time, why he pivoted to a physical product, why the alarm clock deserved to be unbundled from the phone, and what he looks for in funding. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin and pivot story, the alarm clock rationale, and the section on investors, and does not cover every part of the roughly 35 minute conversation. Sales and ranking claims are the guest's and the show's own and not independently checked. This is a business summary, not sleep or health advice.
Shopify Masters
Lone Fox founder Drew Scott describes growing a DIY and home-design community before selling products, then moving from widely resold wholesale goods to one-of-a-kind vintage. He also talks about packing, inventory space and demand for a first retail store. Notes use selected passages from roughly 49,000 characters of public YouTube auto-captions, covering essentially the full interview, alongside official Shopify show notes. Date matches the official April 21, 2026 release. Sales and audience claims are Scott's account, not audited results; vintage differentiation does not guarantee demand or margins.
Shopify Masters
A Shopify Masters interview with AC Hampton, who started mowing lawns at 12 and built Shopify dropshipping stores that he says generated over $10 million, going from sleeping on a church floor to $1.8 million in six months. He tells his story of a first store that lasted 45 minutes, a job loss, a mentorship that was not one-on-one, going into debt, finding a first winning product after about 10 failures, and how he turns winning products into brands. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the early life and first dropshipping attempts, a middle section on turning a product into a brand and startup costs, a section on his third attempt, and the description, and does not cover every part of the roughly 41 minute conversation. All business claims and figures are the speaker's own and are not independently checked; this is not financial or business advice.
Shopify Masters
A Shopify Masters interview with Aaron Harvey, co-founder and creative director of Flamingo Estate, who tells how the brand grew from pandemic produce boxes into an eight-figure lifestyle brand known for tomato candles, soaps and olive oil. He discusses building community honestly, working with celebrities, treating the brand as hospitality, and refusing to sell wellness cures. The live YouTube title is a general title about starting a business; the interview itself is about Flamingo Estate. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: the caption text available was long and partly duplicated, so this note covers roughly the first half of the roughly 38 minute conversation, up to the discussion of need states and gut checks, and does not cover the rest. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with Kimberly Kreuzberger, founder of Pivot Projects and a former Goop executive, about working with celebrities and creators. She argues the best storyteller wins, that follower count says little about conversion, and describes her agency's cycle of talent, content and events, plus the difficulty of lifetime value. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the opening sections on storytelling and micro influencers, a middle section on lifetime value, the closing, and the description, and does not cover every part of the roughly 36 minute conversation. Names follow the video description because the captions spell them inconsistently. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with the two co-founders of Good Girl Snacks (named Leah Marcus and Yasaman in the description and captions), best friends who quit their jobs in summer 2023 to start a pickle brand after seeing pickles trend on TikTok. They explain posting daily before having a product, building in public, how viral pickle videos drive store sales, and how their following helps them pitch retailers like Whole Foods. The live YouTube title is about going viral; the interview itself is about Good Girl Snacks. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the early sections on social media and the pickle trend, a middle section on pitching retailers, the closing, and the description, and does not cover every part of the roughly 49 minute conversation. All business claims and figures, including the zero customer acquisition cost claim, are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with Rosie Johnston, founder of By Rosie Jane, a celebrity makeup artist who began blending her own fragrance in 2005 and built it into a bootstrapped clean fragrance brand carried by Sephora since 2019. She talks about creating from personal experience, learning about ingredients, slow growth one account at a time, product quality and storytelling, and community. The live YouTube title is a general title about marketing; the interview itself is about By Rosie Jane. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the middle section on repeat purchases and storytelling, the closing advice, and the video description, and does not cover every part of the roughly 34 minute conversation. All business claims and figures, including the forecast of up to 15 million in sales, are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with Lauren Gropper, founder of Repurpose, who left film and TV set sustainability work to build plant-based tableware after seeing a sea of single-use plastic at lunch. She explains the three-part test of performance, sustainability and affordability, why price parity matters, how the category changed, how Repurpose now competes on design when compostable is table stakes, and why they were sales first. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the product-development section, a middle section on the category and design, the closing on being sales first, and the description, and does not cover every part of the roughly 38 minute conversation. All business claims and figures, including the 20,000 stores and 727 million pieces of plastic diverted, are the speakers' own and are not independently checked.
Shopify Masters
Heaven Mayhem founder Pia Mance describes starting with handmade necklaces and building an accessories brand around product, content, community and events. She talks about asking customers for useful feedback, keeping a consistent identity and the limits of celebrity exposure. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes. Date matches the official March 3, 2026 release. Sales, funding and campaign outcomes are Mance's account of the period, not audited or current figures; the economics of direct sales versus wholesale vary by business.
Shopify Masters
A Shopify Masters interview with Ellen Bennett, founder of Hedley and Bennett, who started the apron and kitchen tools brand with $300 while working in restaurant kitchens. She talks about mission first, building a confidence belt through hard things, thinking long term over a quick exit, focusing on quality and community, and the leap of faith of leaving her restaurant job. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the early conversation on courage and the origin story, a middle section on long-term thinking, the closing on leaving the restaurant, and the description, and does not cover every part of the roughly 46 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with Rea Ann Silva, founder of Beautyblender, a Hollywood makeup artist who improvised a sponge on the set of Girlfriends to get a sheer, natural look in high definition. She covers how she found her first customers, going unpaid for about 8 years while funding the business from her makeup income, the pro stores as her first retail partners, patent rejections, dupes, and running a leaner company. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, the sections on first customers, not paying herself and the first retail partner, the closing on scale, and the description, and does not cover every part of the roughly 44 minute conversation. Names follow the video description because the captions spell them inconsistently. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with a chemical engineer and brand CEO identified in the captions as Kaylee (surname not reliably captioned). She is now CEO of a sustainable skincare brand backed by Pamela Anderson (spelled Sanszi in the captions) and earlier founded a waterless hair care brand. She covers why waterless, 50-plus formulas made from scratch, why sustainability alone does not sell, home compostable packaging, and the Mindful Beauty Award with Shopify. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on compostable packaging, the closing section and the description, and does not cover every part of the roughly 47 minute conversation. Brand and name spellings follow the captions and may be imperfect. All claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview with Michael Petry, a footwear designer who has worked at Adidas, Ralph Lauren and Prada and who co-launched the Golden West boot brand with country star Lainey Wilson. He explains how he pitched her, why he embodies the persona of each target customer, working directly with a boot factory, how a country artist's following differs from other celebrities, speaking with customers directly, running a flat team, and celebrating wins. The live YouTube title is about a designer scaling brands to $400 million; the interview itself is about Golden West. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the partnership origin, a middle section on digital storytelling and team roles, the closing on celebrating wins, and the description, and does not cover every part of the roughly 43 minute conversation. Names follow the video description. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Hannah, the outgoing CEO of the hair care brand OUAI (spelled Wei in the captions), in her final interview as CEO. She was the brand's third employee under founder Jen Atkin and says the company grew to a $300 million global brand with distribution at Sephora, Ulta and Nordstrom. She covers the scrappy early days, quiet minimalist packaging, luxury fragrance, an emotional and funny tone of voice, admitting she does not know everything as a CEO, and getting unstuck by leaving her routine. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on becoming CEO, the closing section and the description, and does not cover every part of the roughly 40 minute conversation. Brand and name spellings follow the video title and may differ from the captions. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Adam Leventter (as spelled in the captions), with Paul Tran, founder and CEO of the men's grooming brand Manscaped. He says the idea began in 2016 when he spotted white space in below-the-belt grooming, that the brand grew from zero to 300 million dollars in revenue in 36 months and now serves over 15 million customers in 39 countries, and that the name now defines the category. He covers launching by testing a hypothesis, getting into retail starting with Dillard's and Target, spending close to 60 million dollars on awareness before Target, and a roughly even split between direct to consumer, Amazon and retail. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on retail partners and channel mix, the closing and the description, and does not cover the AI and influencer sections in full across the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Scout Brisson, CEO of the non-alcoholic aperitif brand De Soi (spelled Dwis in the captions), co-founded with Katy Perry and master distiller Morgan McLachlan. According to the description she became CEO at 26 and led the brand to over 8 million products sold and 8,000 plus retail doors. She covers flavour development, a liquid-to-lips sampling approach, getting on shelf in new non-alcoholic sets, raising the first-purchase subscriber rate from 15 to over 40 percent, using celebrity partnership, and stepping into the CEO role with coaching and personas. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the flavour discussion, a middle section on CEO growth, the closing and the description, and does not cover every part of the roughly 49 minute conversation. Names and spellings follow the video description. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Adam Levter (as spelled in the captions), with Dr. Julie Chung, co-founder of the premium hair tool brand T3 with her husband Kent Yu. She says that as a third-year medical student she struggled with ordinary hair dryers, Kent redesigned the dryer around airflow and weight, and they bet 50,000 dollars on 10,000 units, made 4 million dollars in the first year, and were approached by Sephora, which had sold no hair tools before. She also covers staying 100 percent owned, retailer expectations and the contrast between medicine and business. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on ownership and retailers, the closing and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Ally Walsh and Casey Wojtalewicz, the model-and-musician duo behind Canyon Coffee. The description says they built a seven-figure brand without advertising or a traditional business plan, starting by roasting their own beans and selling through boutique lifestyle shops and hotels. They cover why they entered specialty coffee, designing a warm brand against the overtly masculine coffee branding they saw, organic sourcing, wholesale in non-coffee shops, lifestyle journals and newsletters, and opening a cafe in Echo Park. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin and wholesale discussion, a middle section on content and the cafe, the early closing text and the description, and does not cover every part of the roughly 47 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Adam Levter (as spelled in the captions), with Revenge Of co-founders Jeff Eyser (captioned Eiser) and Joe Myers, who with Joe Kuntz built a Los Angeles pop-culture store that mixes comics, collectibles and pinball machines with an online shop and a neighbouring cafe. The description says they came from television production, self-financed the business, kept their day jobs and reached seven figures with two physical locations. They cover three co-founders, how a pinball hobby became a shop, online versus retail, tracking new initiatives, running a podcast, and consolidating into one headquarters. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on the podcast and the cafe, the early close and the description, and does not cover every part of the roughly 34 minute conversation. Names follow the video description. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Nima Jalali, a former pro snowboarder and founder of the personal care brand Salt & Stone. He says an ACL injury pushed him into health and wellness, he built the brand from his apartment into one on track for over 100 million dollars in annual revenue, and that six deodorants are sold every minute. He covers building a brand that feels big, a legacy mindset, landing Sephora without outreach, digital excellence, influencer ads and working smarter by hiring better people. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the legacy brand discussion, a middle section on retail and ads, the closing on working smarter and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Adam Leter talks with Lanny Smith, founder of the athleisure brand Actively Black, about building an audience before launching a product. Smith describes his path from basketball to apparel, a launch on Black Friday 2020 that he says made 55,000 dollars on day one, selling out inventory far faster than planned, and why he warns people about the apparel business. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, the audience-building section, a middle section on belief and the apparel business, the closing and the description, and does not cover every exchange in the roughly 33 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Gloria Hwang, founder of the bike helmet brand Thousand, about building a mission-driven brand over ten years. Hwang describes starting after a mentor died in a bike accident without a helmet, making helmets people want to wear, a free lifetime crash replacement policy, the shift from maker to manager, and learning to develop people rather than please them. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on challenges, a section on the mission and replacement policy, the closing on management and the description, and does not cover every exchange in the roughly 39 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not safety, medical or legal advice.
Shopify Masters
A Shopify Masters interview in which host Adam Leter talks with Matthew Burrows, founder of the Los Angeles plant retailer Plant Material, about inventory management, working with local growers and growing a three-location retail business. Burrows describes asking why each product is carried, buying directly from growers, keeping shops full without overstocking, how a closed Altadena shop after the fires affected the year, and the risk of leaving a salaried job. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an inventory section, a middle section on growers and seasonality, the closing and the description, and does not cover every exchange in the roughly 29 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Lindsey Carter, founder of the activewear brand Set Active, about product drops, a difficult year and what she changed. Carter describes a drop that she says brought in a million dollars in an hour despite production issues, the brand's first down year in 2023, leaning on her team and projecting drop-day revenue, and how a resort collection idea came from a trip to Cabo. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an early-life section, a middle section on drop planning and the resort collection, the closing and the description, and does not cover every exchange in the roughly 40 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Adam Leter talks with Peter Dering, founder and CEO of Peak Design, about how the camera gear and bag brand reached about $100 million in annual revenue without outside investors. Dering describes his path from construction engineering to inventing products, Kickstarter as a growth engine, a launch plan he calls the omni channel sandwich, team culture and the Change Climate Project. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a middle section on culture and climate work, the closing and the description, and does not cover every exchange in the roughly 37 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Shopify Masters
A Shopify Masters interview in which the host talks with Rachel Hochhauser and Jena Wolfe, co-founders of Piecework Puzzles, about building a multi-million dollar brand while keeping other careers. The founders describe starting the brand as an experiment after a rainy weekend in a cabin, expanding from puzzles into cocktail napkins and curated gift items, and how they work together and disagree. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on napkins and curation, the closing and the description, and does not cover every exchange in the roughly 41 minute interview. All figures and views are the speakers' own claims and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Michelle Razavi, co-founder of Elavi, a protein brownie company, about landing a Whole Foods buyer with one cold email and building toward national retail. Razavi describes finding the global buyer's email, a reply within three hours, four years of pitching different product lines, a bumpy path to shelves, and packaging that states plainly what the product is. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, the Whole Foods story, a section on the path to yes, a section on packaging and positioning, the closing and the description, and does not cover every exchange in the roughly 45 minute interview. All claims, including product and nutrition claims, are the speakers' own and are not independently checked. This is a brand story, not nutrition, medical or business advice.
Shopify Masters
A Shopify Masters interview in which the host talks with Julie Brown, co-founder with Jeremy Watt of Province of Canada, a bootstrapped Canadian lifestyle brand making hoodies and caps in Canada. Brown describes starting with 1,500 dollars as a side hustle alongside their design business, how Shopify let them sell online, a near-bankrupt moment followed by their first 100,000 dollar month, running paid ads for the first time, and growing the team to 22. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on Shopify and the side hustle, a section on the low point and first 100,000 month, the closing and the description, and does not cover every exchange in the roughly 34 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not financial or legal advice.
Shopify Masters
A Shopify Masters interview in which the host talks with Dan Demsky, co-founder and CEO of Unbound Merino, about building a direct-to-consumer merino wool apparel brand with three childhood friends. Demsky describes going all in and living on fumes, ending up in his worst financial situation while feeling happy, the message that the brand helps people pack light, repeat purchases, and learning what being a CEO means as the company nears 100 million dollars in lifetime sales. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on going all in, a section on the CEO role, the closing and the description, and does not cover every exchange in the roughly 54 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not financial or legal advice.
Shopify Masters
A Shopify Masters interview in which the host talks with Stephanie Ibbitson, founder of the Toronto handbag and leather goods brand Sonya Lee, about moving from survival mode to growth after writing her first business plan. Ibbitson describes eight years as a maker without a plan, reworking markups and margins, using the plan to secure a bank loan, investing in marketing and bulk production, keeping production in Toronto, and building a community around the brand. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on the turning point, a section on the loan and growth, the closing and the description, and does not cover every exchange in the roughly 28 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not financial or legal advice.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Michelle Shemilt, founder of the women's sweat-proof undershirt brand Numi. A former bank trader with no fashion background, she says she found factories through Google searches, launched the first production run by crowdfunding, did her own PR, bootstrapped for about seven years, and moved from wholesale to online direct-to-consumer around 2017 and 2018, which she says brought close to 400 percent growth. She also covers shipping an imperfect first product, keeping the line tight, and using email and paid ads. Sponsor: Shopify, which produces the show and is mentioned for its Shopify Capital financing. PARTIAL COVERAGE: this note is based on the opening, the early idea and manufacturing section, the first-launch and PR section, the financing and DTC section, the marketing advice and the description, and may not cover every point in the roughly 36 minute episode. All claims are the guest's own account and are not independently checked. Nothing here is financial advice.
Shopify Masters
A Shopify Masters interview in which host Adam Levitt talks with Tique Chandler, founder of Chandler Honey, a premium infused honey brand from a family beekeeping background. She says her first day brought about 2,700 dollars and her first month about 16,000 dollars, and that she now sells through over 200 retail partners. She explains launching online with expensive product photography, getting a production space early instead of using a co-packer, adding white label and custom label work, sharing her lease for rent income, and using automation and diversified revenue so the business kept earning during a 4-month maternity leave. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the early launch section, the turning points section, the personal brand and maternity leave section, the white labeling section, the retailer terms section, the closing and the description, and may not cover every point in the roughly 34 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial advice.
Shopify Masters
Allegra Shaw talks on Shopify Masters about starting Uncle Studios with a friend, developing a white T-shirt and growing through a community rather than paid ads. She explains the cash needed for production, the value of product trust and the move into a Toronto store. These notes draw on the full public YouTube auto-captions of the September 9, 2025 episode, with the official Shopify article checked for context. Caption wording may contain errors. Financial figures and brand practices reflect Shaw's account at the time, not verified current figures or a promise that another business will get the same results.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Nicola Hamilton, a magazine art director who opened Issues, a Toronto shop for independent print magazines, in 2022 after banks declined to lend and she raised about 120,000 dollars another way, according to the description. She explains why a physical space matters, how she curated the range and swung too far toward customer requests before pulling back, how events and community supported the business, and how independent titles fund themselves through events and brand partnerships. She also says the shop has rolled out much as her original plan imagined. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the physical space section, the industry and business plan section, the feedback and curation section, the closing and the description, and may not cover every point in the roughly 34 minute episode. All claims are the guest's own account and are not independently checked. Nothing here is financial advice.
Shopify Masters
A Shopify Masters interview in which host Adam Levitt talks with Divyansh Ojha, founder of Odd Bunch, a Canadian subscription service that delivers imperfect and surplus produce to households. He started at 19 and says it has grown from 87 customers to over 100,000 households in about eight years and is profitable. He covers winning over skeptical farmers, building the first site with a friend in a day, building trust with suppliers through a calculated process, waiting about seven years before paid ads, tools like Klaviyo and ReferralCandy, misconceptions about food waste, and plans to expand across Canada and into juices. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the business model section, the early supplier and website section, the supplier trust and marketing section, the closing and the description, and may not cover every point in the roughly 40 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial advice.
Shopify Masters
A Shopify Masters interview in which the host talks with Taylor Frankel, co-founder of the beauty brand Nudestix, which she started with her sister Ally and their mother Jenny, a chemical engineer. She says the 2014 idea was uncomplicated, multi-use makeup for busy women, at a time of full-glam beauty. She covers choosing innovative suppliers, many in Korea, building a grassroots social following with no marketing budget, the brand's expansion into skincare and body care, creator and celebrity partnerships, 2024 earned media value of about 65 million dollars, and how she balances work and life. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the founding story, the supplier and early marketing section, the product philosophy and partnerships section, the closing life balance section and the description, and may not cover every point in the roughly 30 minute episode. All claims and figures are the guest's own account and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Serena Smith talks with Natalie Westlake, one of Lululemon's first 100 employees who spent nearly two decades there and is now VP of Operations and Marketing at the Canadian jewelry brand Bluboho. She explains learning of Lululemon through a person wearing it in a yoga class, why she left, and how she builds loyalty with highly personal, guest-obsessed service. She covers recurring community events such as Sunday yoga and monthly full moon events, the value of a smaller flat team that can test and abandon ideas quickly, and advice to open stores slowly and deliberately. She ends with her purpose of creating wealth with women for women. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the Lululemon background, the loyalty and events section, the team and marketing section, the retail expansion advice and the description, and may not cover every point in the roughly 40 minute episode. All claims are the guest's own account and are not independently checked.
Shopify Masters
A Shopify Masters interview in which host Adam Levitt talks with Laura Thompson, co-founder of the natural skincare brand Three Ships, which she started with Connie Lo using about 4,000 dollars. Laura says the brand grew to 1 million dollars in annual revenue and later much more, and she covers when to go full-time, surviving a rebrand after a trademark letter, appearing on Dragons' Den, winning Whole Foods through a trade show meeting, a small regional launch, community building with live shopping events, heavy use of Meta ads, and the importance of founder burnout awareness. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the go-full-time section, the Whole Foods section, the community and marketing section, the closing and the description, and may not cover every point in the roughly 49 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial or medical advice.
Shopify Masters
A Shopify Masters interview with Joanna Griffiths, founder of the leak-proof underwear brand Knix (spelled Nyx in the auto-captions). She describes spotting an overlooked problem while at business school, researching it for a year, designing products to be worn for 15 hours, testing on real bodies in every size, growing through word of mouth and wholesale, and raising over 50 million dollars in 2021 while pregnant with twins. She is candid about demoralising fundraising feedback, says founders hold more power than they remember, and talks about staying close to customers through social comments, never-out-of-stock lists and roots and wings. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin story, the testing and operations sections, the fundraising story and the closing, and may not cover every point in the roughly 34 minute video. Figures such as the reported 320 million dollar exit are the guest's or description's own claims and not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with chef Wallace Wong, cofounder of Spatula Foods, a gourmet frozen meal kit made 90 percent cooked before flash freezing. He talks about cooking at Noma, Momofuku and Alinea, holding 11 Guinness World Records for knife skills, winning about 60,000 dollars in a competition that led to Spatula, and raising over 1 million dollars in funding. He says surviving cancer at 17 changed how he approaches life and why he left restaurant kitchens, and gives advice on food quality, consistent testing, the frozen route, and being authentic on camera. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the early career and cancer story, the product quality and frozen food sections and the closing on authenticity, and may not cover every point in the roughly 51 minute video. The guest's personal health story is shared as his experience only, and nothing here is medical, financial or investment advice.
Shopify Masters
A Shopify Masters interview with Jen Yu and Alex Penfold, the couple who founded the men's skincare brand Jaxon Lane (Jackson Lane in the auto-captions). They say the idea began when Alex kept borrowing Jen's sheet masks, so they bet on 30,000 sheet masks made in Korea and positioned the brand openly for men. They cover product development, the role of long-term PR, celebrity gifting that reached Nick Jonas, a Wall Street Journal mention about six months in, micro influencers, choosing a focused trade show, and working with a life partner. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the PR and influencer sections, the trade show section and the closing advice on partnerships, and may not cover every point in the roughly 38 minute video. Business claims are the guests' own and not independently checked. Nothing here is medical or skincare treatment advice.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Danny Winer, co-founder and CEO of the cookware brand HexClad. He describes betting early on direct-to-consumer when retail buyers turned him away, the pandemic boom as people cooked at home, how celebrity chef Gordon Ramsay found the product on Instagram and became a partner, the design goals of durability and a non-stick surface, and how he thinks about leading by example and decency toward founders. The host's intro cites over 380 million dollars in revenue, and the description cites 500 million dollars for 2024. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the early rejection story, the product and materials discussion and the closing, and may not cover every point in the roughly 35 minute video. Revenue figures and product safety claims, including his comments on PFAS, are the guest's own and not independently checked, and nothing here is medical, health or financial advice.
Shopify Masters
A Shopify Masters interview with Debbie Wei Mullin, founder of Copper Cow Coffee, a Vietnamese pour-over coffee brand. She links her heritage and her earlier work in international development to the idea, and says the company was bootstrapped, got into 300 Walmarts early, and later raised funding including a reported 8.5 million dollar Series A. The description cites 11.5 million raised in total and 2,000-plus stores. She talks about improving farming and picking practices with Vietnamese farmers, the long road to a certified organic product, and advice to speak to everyone along the supply chain and test products with the market. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin story, the farmer relationships section, the organic certification section and the closing, and may not cover every point in the roughly 36 minute video. Funding, store counts and organic or chemical claims are the guest's or description's own and not independently checked, and nothing here is health or investment advice.
Shopify Masters
A Shopify Masters interview, hosted by Serena Smith, with Andy Pearson, vice president of creative at Liquid Death, the canned water brand the description says is valued above 1 billion dollars. He describes the brand as a beverage platform that presents healthier drinks like a beer or energy drink, and explains its anti-marketing approach: make things some people will not like, test ideas quickly and cheaply instead of running huge campaigns, use his agency background to poke at marketing norms, and keep the whole creative process in-house with a lot of on-set improvisation. The description mentions ads such as a Martha Stewart spot and a Super Bowl commercial. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the brand positioning, the rapid testing section, the anti-marketing section and the closing, and may not cover every point in the roughly 45 minute video. Valuation and other claims are the guest's or description's own and not independently checked. Nothing here is health, medical or financial advice.
Shopify Masters
Undefined Beauty founder Dorian Morris describes building without investors, working with small suppliers and freelancers, and using grants and industry relationships to reach retailers. She also explains a pricing change for direct customers. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes. The date matches the official June 17, 2025 release. Product claims are Morris's account, not medical advice or independently verified evidence; prices, retail access and team size describe that interview period, not current conditions.
Shopify Masters
A Shopify Masters interview with Mary Gu, founder of the fashion sock brand Sock Candy (spelled Saw Candy in some captions), hosted by Benjamin Godly. She tells how she left advertising to blog about fashion full-time, then launched about five years ago, started with seven sheer styles and three cotton styles and moved toward sheer socks after customer feedback, and found a manufacturing partner willing to try complex designs. She says Reddit traffic arrived unprompted when users shared photos of her socks styled with shoes, that Instagram remains her main customer channel, and that she checks Shopify analytics every day. She also recalls building a following before having a product and messaging a sock manufacturer who followed her. The description mentions a Shark Tank appearance and a 7-figure business. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the product and manufacturing sections, the Reddit and Instagram sections, the analytics discussion and the origin story, and may not cover every point in the roughly 34 minute video. Business claims are the guest's own and not independently checked.
Shopify Masters
A Shopify Masters interview with Michelle K. Hanabusa, founder of the streetwear-inspired clothing brand Uprisers, which tells stories of immigrant communities. She says it began with a grassroots project that photographed over 500 people in one T-shirt, and that the brand started five years ago in 2019. She describes campaigns like Hate Is a Virus, which she calls passion projects and not the money maker, an annual family drive with nonprofits, a collaboration with Panda Express, and being invited to Complex Con, where she created a Family Market to bring Asian-owned brands. She explains why the brand is stepping away from social media, how she thinks about values-aligned partnerships, and a planned story-capture tour across US cities. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin story, the campaigns and community sections, the partnerships section and the closing, and may not cover every point in the roughly 28 minute video. Business claims are the guest's own and not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Benjamin Godly, with Grace Lee Chen, founder of the bridal brand Birdy Grey (spelled Birdie Gay in the auto-captions), who returns two years after an earlier episode. She says the brand was born from being a bridesmaid six times and finding the shopping experience painful and expensive, and that it is now a 100 million dollar business launched about seven and a half years ago. She explains the move from 99 dollar bridesmaid dresses to a wider wedding range including jewelry, white dresses, suits and tuxedos, how scale gives price breaks, how she watches competitors while leaning on an authentic founder story and first mover advantage, and advice to focus on the core before testing expansions carefully. She mentions a recent SNL feature. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the product expansion section, the pricing and competition sections and the closing advice, and may not cover every point in the roughly 20 minute video. Revenue and price claims are the guest's own and not independently checked.
Shopify Masters
P.F. Candle Co. founder Kristen Pumphrey describes building from craft fairs and handmade production, handling a large West Elm order and using customer-location data before opening in Brooklyn. She also discusses documenting the work, organic content and small collaborations. Notes cover selected business passages from the full public auto-captions and official Shopify show notes. Date matches the official April 15, 2025 release. Employee counts, orders and store performance are her account of the interview period, not current results or independent verification.
Shopify Masters
A Shopify Masters interview, with Amy Liu, founder of the makeup brand Tower 28 Beauty, who spent over 20 years in beauty at companies such as L'Oreal before starting her own. She says her own eczema and a gap for sensitive-skin makeup inspired the brand, which she says is 100 percent compliant with the National Eczema Association's standards and which she has since joined the board of. She describes how she chose vendors who can scale and act quickly, the first order that was not from someone she knew, hand-built lists of creators for small, craft-style PR boxes in 2019, landing on Sephora shelves, and an organic mention from Hailey Bieber. She closes on finding your own version of smart and surrounding yourself with complementary people. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the career and eczema sections, the partner sourcing section, the early PR section and the closing, and may not cover every point in the roughly 45 minute video. Business and product claims are the guest's own and not independently checked. Nothing here is medical or skincare treatment advice.
Shopify Masters
Ryan Bartlett explains on Shopify Masters how True Classic began with a better-fitting men's T-shirt, complementary co-founders and his existing digital-marketing skills. He discusses advertising measurement, creative production and a large inventory bet that brought financial risk. These notes draw on the public YouTube auto-captions of the roughly 33-minute interview, with Shopify's official article checked for context. Captions may contain errors. Financial figures are Bartlett's account, not an audit or a promise of returns. Date shown is the verified YouTube upload date, April 1, 2025.
Shopify Masters
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series on Indigenous entrepreneurs, with Hud Oberly, founder of the lifestyle clothing brand Here's to You (H2Y). He says he learned to sew in March 2022 from his mom and YouTube, launched in August 2022 with a hand-sewn wool sweater that sold out within hours, and named the brand after a conversation with his grandmother. He describes a creative-brief process of asking hard questions before each collection, a goal of convincing people they are creative, how his Osage heritage (rendered as Oage in the auto-captions) shapes his structured approach, and three things he credits for success: being observant, building a network and the example of those he looks up to. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and naming story, the creative brief section, the heritage discussion and the closing on networking, and may not cover every point in the roughly 24 minute video. Business claims are the guest's own and not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series, with Darren Metz (Young D) and Quinton Nyce (Yung Trybez), the cousins behind the Indigenous hip-hop duo Snotty Nose Rez Kids. They say they grew up five doors apart in a small community in British Columbia, took lessons from team sports into music, and began by selling hand-printed T-shirts at an all-Native basketball tournament. They explain why they moved merch to Shopify, how album rollouts drive merch rollouts, their rule of one colour per design to save cost and time at the merch table, and a team approach with their manager. They tour 80 to 100 shows a year. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and basketball story, the Shopify and merch strategy sections, the social media section and the closing, and may not cover every point in the roughly 31 minute video. Business and tour claims are the guests' own and not independently checked.
Shopify Masters
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series, with Colleen Echohawk, CEO of Eighth Generation, an art and lifestyle company based in the Seattle area that is owned by the Snoqualmie tribe and works with Native artists. She says the company was founded by artist Louie Gong and later sold to the tribe, explains why shared ownership and artist collaboration matter, and contrasts the approach with brands that are merely inspired by Native design. She tells how cleaning hotel rooms in rural Alaska and watching her grandmother run a business taught her to be fearless, shares her motto fail often to succeed sooner, describes the marketing challenge of selling Native-designed products with the tagline inspired natives not native inspired, and recounts a British Vogue cover that featured the company's blanket. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the ownership and design sections, the early career and fear section, the marketing challenge section and the Vogue story, and may not cover every point in the roughly 33 minute video. Business and cultural claims are the guest's own and not independently checked.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with Amy Denet Deal, founder of the fashion brand 4Kinship, recorded in Santa Fe during Indian Market week as part of Shopify's Build Native series spotlighting Indigenous entrepreneurs. Amy describes growing up in Indiana after her mother was part of Indian relocation, returning home in 2019, letting go of her old life, and building a brand and community hub that makes space for young people. She talks about a skate park built for Navajo youth, reusing old textiles in one-of-a-kind pieces, and why Indian Market is such a gathering for Indigenous creators. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the origin, brand, skate park, sustainability and Indian Market sections and the closing, and may miss parts of the roughly 32 minute video. Personal stories and views on culture are Amy's own. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb interviews Shopify co-founder and CEO Tobi Lutke about 20 years of building the company and what keeps him inspired. Tobi says Shopify grows by making its customers more successful and that he wants it to cause more entrepreneurship globally. He describes customers as people on a common mission, explains how each new order is a vote for a product category that can spark a small economy, and says GDP growth reflects human ingenuity in creating products. He also talks about tools as things that change the equation on friction. Sponsor named: Shopify, which hosts the show and employs the guest. PARTIAL COVERAGE: this note draws on the opening, the customer, product creation and tools sections and the closing, and may miss parts of the roughly 37 minute video. The guest speaks about his own company, so his statements are self-reported and unchecked. Nothing here is financial, legal or investment advice.
Shopify Masters
Shopify on Location episode recorded in Los Angeles in which host Benjamin Gottlieb talks with Bob Dalton, founder of Sackcloth and Ashes, a blanket company that donates a blanket to a local homeless shelter for each one sold. Bob says his mother lived on the streets about a decade ago, that his first sewn blanket was janky so he found local seamstresses, and that experience building a nonprofit at 19 taught him to form a team around a mission bigger than themselves. He talks about pushing past obstacles, being okay without all the answers, crediting Shopify for letting a non-coder build a website, and a 2018 blanket drop in Portland that led to his mother getting into a program. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, origin, obstacles and blanket drop sections, and may miss parts of the roughly 27 minute video. Personal stories and business claims are Bob's own and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify on Location episode recorded in Los Angeles in which the host talks with Michael Washington, founder of an outdoors community brand (spelled usol in the captions) that hosts events such as stargazing, fly fishing and ceramics. Michael says the goal is bringing people together around a common interest, that success is measured by what people take away rather than headcount, and that a 40 percent return customer rate with no subscription is a sign of a successful event. He discusses making outdoor activities accessible through a gear library and price points, and treating a community like a brand through graphic design and photo direction, and says the events caught the attention of Nike and The North Face. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, event success, accessibility and branding sections and the closing, and may miss parts of the roughly 34 minute video. Figures and partnerships are Michael's own claims and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify on Location episode recorded in New York City in which the host talks with Marcus Milone (name as spelled in the captions), founder of the jewelry and fashion brand Mint New York, who built it from TikTok videos that he says drew roughly 12 million likes. Marcus says bringing customers along on the journey helps them buy into the product, describes being upfront with overseas manufacturers about minimum order quantities and offering to grow into the partnership, explains how customer comments led to an adjustable strap, and says Google search traffic has overtaken TikTok as a traffic source. He also says advertising works and he does not expect to be the only driver of traffic as the brand grows. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, manufacturing, feedback and traffic sections and the closing, and may miss parts of the roughly 26 minute video. Business figures are Marcus's own claims and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Benjamin Gottlieb talks with Sharma Brands founder Nik Sharma in New York about product use cases, writing for a small set of readers and testing organic content before spending on ads. Sharma also discusses acquisition costs and starting ad copy with a longer product document. Notes cover selected non-AI marketing passages from the full public auto-captions. The original video description confirms the guest's name as Nik, although captions render it as Nick. Date is the verified October 31, 2024 YouTube upload. Budget figures are his examples and rules of thumb, not spending advice or a guarantee of statistical confidence.
Shopify Masters
Shopify on Location episode recorded in Los Angeles in which the host talks with Jonathan Graham, who runs the 75-year-old family chocolate company Compartes, about keeping its legacy while staying current. Jonathan says the company began in 1950, that he started working in it at 15, and that its chunky chocolate bars are made by hand, which takes more time but reflects intention and process. He says Compartes closed its four Los Angeles stores and moved to online only on Shopify, so the web experience has to carry the luxury feel. He says the team watches Shopify each morning to see what sold overnight, and tells a story of about 500 orders for peanut butter cups after a celebrity shared them. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, handmade production, move online and seasonal demand sections, and may miss parts of the roughly 28 minute video. Business figures and celebrity stories are Jonathan's own and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify on Location episode recorded in Los Angeles in which host Benjamin Gottlieb talks with Michelle Johnson and Ezra Baker, two of the three co-founders of the oat milk company Ghost Town Oats. They say they sold out six months of product in eight weeks, describe Michelle's childhood in poverty as the root of wanting to bring good food to people without access, and explain how their barista training became a problem-solving approach to tasting every oat milk available in January 2021. They talk about a crowdfunding video that connected their story to food deserts, early traction before having a product, choosing angel investors such as Jimmy Butler over venture capital at first, and now preparing for venture money to distribute nationally. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, oat milk origin, story-telling and funding sections, and may miss parts of the roughly 35 minute video. Claims about health, markets and sales are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify on Location episode in which the host talks with Charlotte Palermino, a skincare creator on TikTok and co-founder of the skincare brand Dieux, about building trust and community through social media. Charlotte says the founders wanted something clinically vetted and price transparent, that great salespeople are storytellers, and that people should bring their own selves to work and strengthen who they are rather than copy her. She describes saving money while working at a company, networking by taking coffees and sending direct messages, and meeting a designer who created the brand identity within about three days, and discusses New York as a hub of connection. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, storytelling, career and New York sections, and may miss parts of the roughly 27 minute video. Claims about products and business are Charlotte's own and not independently checked. Nothing here is medical, dermatological, legal or financial advice.
Shopify Masters
Shopify Masters on-location episode in New York where host Benjamin Gottlieb talks with Nick and Tim West, brothers and co-founders of the athletic wear brand Bandit Running, about building a brand through community rather than sales. They describe New York as the running club capital, how the brand grew from Tim running during covid and wanting something different from big brands, why Tim chose Shopify after using another platform at a previous company, and how a store with a Saturday run club of 100 to 150 people serves as the blueprint for future locations. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, origin, platform choice, retail and run club sections and the closing, and may miss parts of the roughly 33 minute video. Business claims are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with Caroline Weaver, founder of the Locavore Guide, an online resource, subscription and physical variety store that helps people find local shops and products in New York City. Caroline, who previously owned a stationery shop that she closed during the pandemic, says the brand is about shopping locally and in person and the reasons for it, and that many misconceptions exist in the small business space. She explains keeping the directory free without needing an email, charging for extras such as a shopping hotline and newsletter, and avoiding advertising because of her values. She says to ask friends and their friends for sourcing help, and that she focuses on the in-between shops that do one thing well quietly. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, monetization, sourcing and shop-highlighting sections, and may miss parts of the roughly 31 minute video. Business details and opinions are Caroline's own and not independently checked. Nothing here is medical, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb has the founders of Suri, the electric toothbrush brand, including Mark Rushmore and a co-founder whose name is garbled in the captions, return to talk about scaling from zero to 30 million dollars in sales in two years. They say step one to scaling is convincing people to leave their routine and adopt something new, describe cold emailing well-known figures including, they say, a famous Apple designer who replied with praise, and say they aim to be scrappy but not crappy on spend. They describe post-checkout surveys for attribution, tools such as Klaviyo and Triple Whale, and views on investors, saying a partner matters more than cash and raising money is not success. Sponsor named: Shopify, which hosts the show; the founders say they are not sponsored by the tools they mention. PARTIAL COVERAGE: this note draws on the opening, cold outreach, attribution, tools and investor sections, and may miss parts of the roughly 37 minute video. Sales figures, endorsements and claims about the product are the founders' own and not independently checked. Nothing here is medical, dental, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with Samantha Kent, chief growth officer of her family's beauty manufacturing business LaDove and founder of the beauty brand The Cleanest Lab, about why product quality is worth a few cents more. Samantha describes growing up around the family labs, returning to the business, and starting her own brand after her sister's illness made her think harder about ingredients. She says quality, speed and price rarely all come together and quality should be the primary focus because it is what people use and why they come back, and that fixating on a unit price can cost a better product. She says her online-only brand grew slowly through word of mouth and repeat customers and launched through a partnership with a subscription box. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the family business, quality tradeoff and launch sections, and may miss parts of the roughly 27 minute video. Personal stories and statements about ingredients are Samantha's own and not independently checked. Nothing here is medical, health, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with the Suri founders, including Mark Rushmore and a co-founder whose name is garbled in the captions, about launching their sustainable electric toothbrush brand and reaching 30 million dollars in sales in two years. They say the idea was driven by the roughly one billion toothbrushes that, as they put it, end up in landfills each year, and describe plant-based recyclable heads and a 40-day battery. They say their different skill sets and diversity of thought were the key to their partnership, describe weekly self-guided therapy sessions during lockdown, and say a good enough product is not enough because you need something people really enjoy. They cite a 4.8 rating on Trustpilot and say skills from corporate careers, including at Procter and Gamble, helped with retail, pricing and negotiation. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the co-founder partnership, product enjoyment and corporate learnings sections, and may miss parts of the roughly 36 minute video. Ratings, sales and environmental figures are the founders' own and not independently checked. Nothing here is medical, dental, legal or financial advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with Wil Yeung, a serial entrepreneur who has run violin drop shipping, a music school, a coconut milk business and a photography service, and now has a plant-based cooking YouTube channel, Yeung Man Cooking, with nearly 1.5 million subscribers. Wil says curiosity is a powerful trait for an entrepreneur, that past failures taught him what to keep and discard, and that he is grateful for them in retrospect. He describes the music school's early negative income, selling it after turning it around, and says everything starts as a side hustle and he never had a formal business plan. He also discusses choosing products and recipes to sell. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the failures, the music school story and the niche and monetization sections, and may miss parts of the roughly 25 minute video. Personal stories and business results are Wil's own and not independently checked. Nothing here is medical, dietary, legal or financial advice.
Shopify Masters
Shopify Masters episode in which the host talks with Danny Buck, co-founder of CRAFTD London, a men's jewelry brand he says has doubled annual sales every year for the last three years. Danny recounts his path: a management buyout at 22, a digital agency that grew to 105 staff, a deal to sell his shares over 36 months that he says fell apart, a cheap watch brand called Circular that he says lost about 300,000 after about 600,000 in first year sales, and a holiday jewelry brand that made about 60,000 profit. He says CRAFTD launched in 2018 with two SKUs and about 1,000 pounds on day one, and made about 1.7 million pounds in year one. His main advice is to start slow, understand the market, and grow profitably instead of chasing revenue. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover the first 12 to 15 minutes of the 38 minute episode, so later topics are not summarized. All figures and views are Danny's own and are not independently checked. Nothing here is financial, legal or medical advice.
Shopify Masters
Shopify Masters episode in which the host talks with Bart Szaniewski, Grant Eastey and Ejay O'Donnell, the three friends behind Dad Gang, a hat brand that says it has sold more than 250,000 hats in two years. They explain that Dad Gang began as a phrase in their group chat, used like a safe word when a dad had to step away, and became a vintage-style logo on snapback hats. They say the first 100 hats sold out in less than 36 hours to friends and family, then strangers started ordering, and they kept going without outside pressure. They describe a VIP Facebook group that became a support community for dads, and early fulfillment from a garage and then a living room during Black Friday and Cyber Monday in 2022. The show is produced by Shopify, which is the named sponsor and platform in the description. PARTIAL COVERAGE: the captions cover roughly the first 15 minutes of the 32 minute episode in detail, so later topics are not summarized. All claims are the guests' own and are not independently checked. Nothing here is financial, legal or medical advice.
Shopify Masters
Shopify Masters episode in which the host talks with Alexa Curtis, a creator who started blogging at 12 and later built the lifestyle brand Be Fearless. Alexa says she grew up without money or connections, cold pitched TV segments and brands, and BCC'd about 466 executives at networks and studios, which led to a reply from Radio Disney and a move to Los Angeles within days. She says she was one of the first creators to sell a show to Radio Disney and later worked with T-Mobile and British Airways through cold pitching. She says people need a niche and a why, not just a wish to be famous, and that you get one chance to prove yourself. She also says she carried about 20,000 to 25,000 dollars of debt at the time and paid down most of it over five or six years. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 28 minute episode, so later topics are not summarized. All claims are Alexa's own and are not independently checked. Nothing here is financial, legal, career or medical advice.
Shopify Masters
Shopify Masters episode in which the host talks with David Levy, founder of Bola Grills, about the two years from idea to launching his first Shopify store, a month before the recording. David works full time in construction and contracting and does his own fulfillment. He says the idea came when he left a dinner party's conversation to tend his grill and burned food, so he wanted a tabletop grill that could cook with the versatility of his larger grills. He says he had zero product development experience, started a crowdfunding campaign to validate the idea, and hired a company that guides people from idea to manufacturing, which he calls his biggest mistake because it added fees and paired him with a manufacturer he says was terrible for about a year. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 34 minute episode, so later topics such as storage and production partners are not summarized. All claims are David's own and are not independently checked. Nothing here is financial, legal or business advice.
Shopify Masters
Shopify Masters episode in which the host talks with Zachary Quinn, co-founder of Love Your Melon and founder of Oceanfoam, a foam roller brand made with algae. Zachary says he picks ideas by keeping a long whiteboard or phone list and noticing which ones keep rising to the top. He says Love Your Melon began as a college class project, grew to over 40,000 college ambassadors, and gave almost 10 million dollars to pediatric cancer research and over 250,000 beanies to kids, before he and his partners passed it on in their 30s. He says it took about two years after the sale, including becoming a father and taking his first job, before he was ready to start Oceanfoam. He says he first wanted ocean recycled plastic, learned it cannot be made into foam, and then found algae based material through a pair of algae slides. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 35 minute episode, so later topics are not summarized. All claims are Zachary's own and are not independently checked. Nothing here is medical, fitness, financial or legal advice.
Shopify Masters
Shopify Masters episode in which the host talks with Alyse Borkan, co-founder of Rocco, a maker of mini drinks fridges designed to be displayed like furniture. Alyse, who also helped market Casper, Billie and Our Place, says Rocco started when her co-founder Sam, who worked in supply chain, learned from fridge factories that wine fridges had seen little innovation. They widened it from a wine fridge to an all in one drinks fridge. She says Rocco sells a lifestyle of hosting, wants to put the living back in the living room, and encourages mini celebrations at home. She says brands should think about how a product fits into someone's life and share a message bigger than the product, and uses Billie's razor ads as an example. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 32 minute episode, so later topics are not summarized. All claims are Alyse's own and are not independently checked. Nothing here is financial, legal or medical advice.
Shopify Masters
Shopify Masters episode in which the host talks with Shizu Okusa, who left Goldman Sachs in 2013 to launch the fresh pressed juice brand Jrink, sold it in 2019, and then founded Apothekary, a brand of herbal products rooted in Japanese traditions. Shizu says she spent about a year traveling, including nine months on a farm in Mozambique, to reset from resume virtues toward eulogy virtues. She says the second business was designed around scalability: a shelf life of three years instead of three days, strong margins, shipping to 100 countries, and a remote team of about 55 people including about 20 who followed her from the first company. She says DTC is a channel, not a business model, and that her trading background helps with paid media. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 14 minutes of the 33 minute episode, so later topics are not summarized. All claims are Shizu's own and are not independently checked. Nothing here is medical, health, financial or legal advice, and product claims are the founder's description only.
Shopify Masters
Shopify Masters episode in which the host talks with Karen Danudjaja, founder of Blume, a beverage brand that puts superfood ingredients into latte mixes. Karen says she kept a journal of ideas but felt she was in her own way with limiting beliefs, then went from idea to her first turmeric latte in a smoothie shop in about six weeks, after she offered to make the product for the shop owner, who became her first customer. She says her father is Indonesian and the product grew from an elixir called jamu she grew up with. She describes Blume as sitting between wellness and treat, recreating coffee shop drinks like pumpkin spice latte with nutritional ingredients, and says today's products are very different from the first sale because the company keeps iterating by listening to customers. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 10 minutes of the 27 minute episode, so later topics are not summarized. All claims are Karen's own and are not independently checked. Nothing here is medical, health, nutritional, financial or legal advice, and ingredient benefit claims are the founder's own description.
Shopify Masters
Shopify Masters episode in which the host talks with Diarrha N'Diaye, founder of Ami Cole, a beauty brand for melanin rich skin, who earlier helped grow brands such as L'Oreal and Glossier. Diarrha says she is the child of immigrant entrepreneurs, her father a street vendor in New York who later worked in wholesale and her mother the owner of a hair salon for about 35 years, and that watching them build everything shaped her hustle. She says she took a social media first approach, connecting with customers through blogs and comment sections, with a goal of building community and an ecosystem where people share notes. She says seeing her orange box in Sephora made her vision real. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 39 minute episode, so later data driven strategies are not summarized. All claims are Diarrha's own and are not independently checked. Nothing here is financial, legal or business advice.
Shopify Masters
Shopify Masters episode in which host Adam Levinter talks with Raz Romanescu, founder of Underlining, the parent company of Nailboo, TatBrow and other beauty brands. Romanescu traces his path from Romanian immigrant kid to geophysics dropout building meme pages and large Twitter communities, then to drop shipping car hooks, and finally to building brands with enterprise value. He lays out his playbook: pick a large market with demonstrable before-and-after value, good margins and high retention; launch with a kick-in-the-door hero product that rides a rising salon trend, like a microblading pen or dip powder kit; build community where the product invites self-expression, as with the 91,000-member Nailboo Fam group; measure an iconic brand by unpaid distribution and by owning the category word; and treat Amazon as a catch-all net while putting resources where the data says. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the category selection, hero product and brand-building advice only. These are the guest's own figures and opinions, not independently verified, and nothing here is business or investment advice.
Shopify Masters
Shopify Masters episode in which the host talks with Steve Schwartz, founder of Art of Tea, about finding mentors and connections when no one around you has started a business. Steve says he did not finish college, had no direct mentors at first, and turned his iPod and car into a university by listening to thought leaders such as Tony Robbins and Brian Tracy. He says he always tries to stay open to learning, because if you are the smartest person in the room something is wrong. He says he studied at an ayurvedic institute, began blending teas in his living room, trained a celebrity chef's restaurant team, and trained what he says was the first tea sommelier in the United States for a Las Vegas casino. He says he grew his company organically, and cold called by keeping a pen and paper list. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 11 minutes of the 30 minute episode, so later mentorship and partner topics are not summarized. All claims are Steve's own and are not independently checked. Nothing here is medical, health, financial or legal advice, and his comments on herbs and wellness are his personal view only.
Shopify Masters
Shopify Masters episode in which the host talks with Bill Bachand, founder of Renu Therapy, a company that makes cold plunge tanks. Bill says that after a back injury and surgery around 2016 he turned to cold water, could not find a good product, and decided to make his own, in a design he would be happy to see in his yard. He says a week of cold dips on a ski trip in early 2019 convinced him there was a business, and that his wife supported the change after he closed a business he had run for about 27 years. He says earlier ventures included an emergency kit company and energy efficient remodeling. His advice is to do the work: research the market, understand your financials and read a balance sheet and profit and loss. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 14 minutes of the 35 minute episode, so later topics such as product development and endorsements are not summarized. All claims are Bill's own and are not independently checked. Nothing here is medical, health, wellness, financial or legal advice, and Bill's descriptions of cold water effects are his personal experience only.
Shopify Masters
Shopify Masters episode in which the host talks with Etienne Ortega, a makeup artist who moved to Los Angeles and has worked with celebrities, and who has launched his own direct to consumer beauty brand. Etienne says his love of beauty began caring for his younger siblings and watching a barber at work, and that he charged friends 10 dollars each to do prom hair and makeup. He says responsibilities young taught him to work under pressure, and that he sometimes slept in his car in his early days in LA while in beauty school. He says he put about 200 dollars on a credit card for three foundations, and years later that brand hired him for campaigns in London and Paris. He says loving what he does fueled him. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 39 minute episode, so later networking and launch topics are not summarized. All claims are Etienne's own and are not independently checked. Nothing here is financial, legal or career advice, and his credit card story is personal experience only.
Shopify Masters
Shopify Masters episode in which the host talks with Olajuwon Ajanaku and Earl Cooper, founders of Eastside Golf, a golf apparel and accessories brand that mixes streetwear with the sport. Olajuwon says he was raised on the golf course in East Atlanta, met mentors there, and created a logo to sponsor himself when he could not find sponsors while working in commercial finance for eight years. He says Earl told him to put it on a T-shirt, he was stopped 120 to 130 times downtown in Detroit, and he shipped the first 3,000 orders from his apartment. Earl says the brand removes barriers, so you do not have to play golf to wear it, like wearing Jordans without playing basketball. The description also mentions getting kids involved in golf. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 11 minutes of the 34 minute episode, so later topics are not summarized. All claims are the founders' own and are not independently checked. Nothing here is financial, legal or medical advice.
Shopify Masters
Shopify Masters episode in which the host talks with Kevin Espiritu, founder of Epic Gardening, about growing from a gardening blog and YouTube channel into an ecommerce business. The host says the store now accounts for about 90 percent of revenue. Kevin says that until 2019 he earned from ads, affiliate deals and brand deals, and decided that if brands wanted access to his audience he should offer something directly to it. He says he did not have to invent anything, because his audience pointed him to raised garden beds he found through a manufacturer after messaging them several times over a year. He says he set up his own Shopify store, used a third party logistics company and ShipStation at first, later brought warehousing in house, and shifted his executive assistant into customer support, with phone calls producing orders of a few thousand dollars. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 30 minute episode, so later topics such as acquiring another business are not summarized. All claims are Kevin's own and are not independently checked. Nothing here is financial, legal or business advice.
Shopify Masters
Shopify Masters episode in which host Esther Schang talks with Katherine Oser, founder of Francis Henry, a curated children's boutique in Dallas, about retention built without advertising. Oser describes noticing that the international baby brands she collected while traveling had no US distribution, cold-emailing her first brand at eight months pregnant, launching with small immediate stock orders, and keeping the shop clothing-only for two years before expanding. Her retention engine is experience over ads: handwritten thank-you cards in every package, specialty tissue and stickers, repeat-customer reports in Shopify, and word of mouth from turning customers into friends, while cutting costs on craft boxes and bags that do not speak to the brand. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the launch, curation and retention lessons only. These are the guest's own account and views, not independently verified, and nothing here is business advice.
Shopify Masters
Shopify Masters episode in which host Benjamin Gottlieb talks with Eric Seufert, founder of Heracles Capital and author of Mobile Dev Memo, and Andres Baranowski, director of product at Shopify, about marketing after the privacy crackdown. Seufert explains how Apple's platform changes, GDPR and the DMA ended the free flow of user identifiers, making acquisition pricier and measurement fuzzier, and offers three responses: probabilistic top-down measurement, privacy-preserving clean rooms, or embracing Flying Blind - marketing that does not depend on user-level attribution, which reopens TV, podcasts and influencers and makes creative the biggest lever again. Baranowski describes how Shopify Audiences uses Shopify's scale to double or triple merchants' retargeting pools on the big ad platforms. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the strategy lessons only, so the Shop Campaigns walkthrough is not covered. These are the guests' own views, not independently verified, and nothing here is marketing or investment advice.
Shopify Masters
Shopify Masters episode in which host Esther Schang talks with Ellie Truell, co-founder of the pet food brand Made by Nacho with chef Bobby Flay and founder of the food-focused fund New Fare Partners, about pitching investors from both sides of the table. Truell advises finding investors with an emotional connection beyond returns, researching each fund's stage and check size before reaching out, and keeping cold emails short with the founder's personal motivation up front. She recommends practice pitches with funds you do not expect to close, choreographing co-founder roles, tracking every conversation in a shared sheet, back-channeling portfolio founders, treating mismatched term sheets as trust breakers, and sending monthly investor updates that show discipline when headwinds stretch the raise. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the fundraising tactics only. These are the guest's own views, not independently verified, and nothing here is investment or financial advice.
Shopify Masters
Shopify Masters episode - Shopify's own show - in which host Shuang Esther Shan talks with Ryan Babenzien, founder of Jolie, about turning a showerhead into a beauty product. Babenzien explains his second-time-founder framework: a product used habitually every day, one size fits all, and playing into vanity, which led to the filtered showerhead after a dry-skin winter in New York. He describes designing Jolie to be iconic like the Nest thermostat, recognizable across the room, with design carried through the unboxing, and why its subscription churn looks like a SaaS company rather than a physical good. He shares that Jolie did over 28 million dollars in net revenue in only its second year with three full-time staff. PARTIAL COVERAGE: this summary highlights the positioning, design and subscription lessons from the conversation; later marketing and press tactics are not covered. These are the founder's own claims, not independently verified, and nothing here is business advice.
Shopify Masters
Shopify Masters episode - Shopify's own show - in which host Shuang Esther Shan talks with Ann McFerran, founder of Glamnetic, about the launch strategy behind magnetic eyeliner lashes. McFerran describes leaving a lonely career as a commission artist, spotting that friends could not apply false lashes, and finding magnetic eyeliner as the white space. She taught herself product development from YouTube, sampled over 150 vendors and 100 samples before two produced the right prototype, started with only about 10,000 dollars and 100 units per SKU, and learned photography herself to keep costs down. Within about a year of launch Glamnetic earned 50 million dollars in revenue and drew partners like Sanrio, Sephora and Ulta Beauty. Her core advice: ideas are common, so take the first step before you are ready. PARTIAL COVERAGE: this summary highlights the product development and launch lessons; later marketing and partnership details are not covered. These are the founder's own claims, not independently verified, and nothing here is business advice.
Shopify Masters
Shopify Masters episode - Shopify's own show - in which host Shuang Esther Shan talks with Tara Lundy, chief brand officer of LifeStraw, about flipping a humanitarian product into a consumer business. Lundy recounts how the company began with the Carter Center in 1994 to eradicate Guinea worm, created the original straw in 2005, and only entered consumer retail around 2012 after retailers and hikers started asking to buy it. She explains the reorientation: a retail model that funds the humanitarian work, with separate products designed for relief rather than donating the consumer line. She covers the product development loop - evolving filtration tech, mining competitor reviews, and testing until a five-star product - and the distribution climb from one distributor to an in-house 3PL, a Shopify direct store in 2018, and Amazon. PARTIAL COVERAGE: this summary highlights the pivot and operating lessons; later channel and marketing details are not covered. These are the company's own accounts, not independently verified.
Shopify Masters
Shopify Masters episode - Shopify's own show - in which host Shuang Esther Shan talks with Tori Dunlap, founder of Her First 100K and author of Financial Feminist, about money skills for entrepreneurs. Dunlap tells her origin story of saving 100,000 dollars by 25 - acknowledging privilege, a 27 percent savings rate, early Roth IRA contributions and side income - and calls it the permission slip to quit her job. She argues money is a learned skill, that diets fail for finances the way they fail for food, and lays out her three value categories exercise: spend unabashedly on what you love, cut the rest. She also corrects the most common investing mistake she sees - money parked in an IRA that is never actually invested - and pushes back on the idea that investing is only for experts. PARTIAL COVERAGE: this summary highlights her core frameworks; later business and audience topics are not covered. Everything here is Dunlap's own perspective, not financial advice - consult a qualified professional for your situation.
Shopify Masters
Maguire co-founder Myriam Belzile-Maguire describes using footwear-industry experience, financing and factory relationships to start a direct-to-consumer shoe brand with her sister. She talks about small production orders, avoiding dependence on one factory and testing physical retail. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes dated September 7, 2023. The YouTube video was uploaded again on March 28, 2024. The date shown follows the original show-note date; the official source also corrects the captions' rendering of her name. Financing and store examples describe that period, not current terms or results.
Shopify Masters
Allbirds co-founder Joey Zwillinger talks with Shopify on Location in San Francisco about outsider thinking, comfortable shoes with minimal branding, learning from direct customers and a used-shoe resale program. Notes cover selected product and business passages from essentially the full public auto-captions, checked against official Shopify show notes dated May 18, 2023. The video was uploaded again on March 28, 2024; the date shown here follows the original show-note date. Climate-policy passages are not covered. Zwillinger's sustainability, sales and resale claims are his account at the time, not independently verified outcomes or a current assessment of Allbirds profitability.
Shopify Masters
Blogilates creator and POPFLEX founder Cassey Ho describes turning a long-running YouTube relationship into an apparel brand, learning through fit problems and sampling, and telling short stories about why she designed each product. She also compares organic content, gifting and paid promotion. Notes cover selected business passages from roughly 42,700 characters of public auto-captions, most of the 45-minute interview, checked against official Shopify show notes published October 25, 2022. The video was uploaded again on March 28, 2024; the date shown follows the original episode page. Growth figures and campaign results are Ho's account of that historical period, not audited or current results. These are apparel and creator-business notes, not workout or health advice.
Shopify Masters
Anice Jewellery founder Brittany Hopkins describes building a handmade jewelry business around custom pieces, word of mouth and a team of metalsmiths. She explains how customer requests guided inventory, why she split the online range into essentials and one-of-a-kind pieces, and how virtual custom sessions and workshops kept the business working during pandemic closures. Notes cover selected business passages from the full public auto-captions, checked against official Shopify show notes. This is a Learn with Shopify bonus episode within Shopify Masters, originally published August 11, 2022 and uploaded again to YouTube on March 28, 2024. The guest name follows the official page rather than caption spelling. Pandemic changes and store plans describe that historical period, not current operations.
Shopify Masters
Camille and Daniel Brinch describe turning handmade rings into a jewelry brand with a personal voice, conversational customer service and full-price Black Friday launches. They also discuss ad tests and automating ring exchanges. Notes cover selected business passages of the full public auto-captions, checked against the official Shopify episode page and transcript dated September 7, 2021. The YouTube video was uploaded again on March 28, 2024; the date shown follows the original episode page. Launch revenue and timing figures are the guests' account of that period, not current performance or a promise of results. A competing-employee dispute is not covered.
Shopify Masters
Revival Jewelry co-founders Scott Shin and Jacob Pazos explain how they developed a modern photo locket, tested designs with friends and customers, and chose a more accessible price range than fine jewelry. They describe polling their audience, handling personalized orders in-house and improving packaging for gift buyers. Notes cover selected passages from the opening roughly 49,700 characters of public auto-captions, checked against Shopify's official episode page and transcript, published September 15, 2020. The video was uploaded again on March 28, 2024. Later advertising detail and the close are not covered here. Names follow the official page. The million-dollar figure was a 2020 projection in the introduction, not a confirmed current result; prices and audience figures also describe that period.
Shopify Masters
Velasca co-founder Enrico Casati describes connecting Italian shoemakers directly with customers, earning supplier trust by paying when promised and building content around the people making the shoes. He also discusses forecasting with workshops and opening stores after customers asked to try products in person. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes published March 31, 2020. The interview was recorded in late 2019 and uploaded to YouTube again on March 28, 2024. Figures describe that historical period, not current business results. A garbled, currency-unspecified store-rent figure is omitted.
Shopify Masters
Reshoevn8r founder Stephen Grear describes turning a home sneaker-cleaning process into a shoe-care business through niche Instagram pages, long-running creator relationships and a consistent YouTube channel. He discusses testing paid posts, showing before-and-after results and reusing longer tutorials as short ads. Notes cover selected business passages from the public auto-captions and were checked against Shopify's official transcript, published April 2, 2019. The linked YouTube version runs 30 minutes and was uploaded again on March 28, 2024; the official transcript includes additional material. The $5 million revenue and audience figures are historical claims from the interview, not current audited results. Brief personal-background material is not summarized.
