How I Made $1 Million In 1 Hour After Our Worst Year In Business
A Shopify Masters interview in which host Serena Smith talks with Lindsey Carter, founder of the activewear brand Set Active, about product drops, a difficult year and what she changed. Carter describes a drop that she says brought in a million dollars in an hour despite production issues, the brand's first down year in 2023, leaning on her team and projecting drop-day revenue, and how a resort collection idea came from a trip to Cabo. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an early-life section, a middle section on drop planning and the resort collection, the closing and the description, and does not cover every exchange in the roughly 40 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Serena Smith talks with Lindsey Carter, founder of the activewear brand Set Active, about product drops, a difficult year and what she changed. Carter describes a drop that she says brought in a million dollars in an hour despite production issues, the brand's first down year in 2023, leaning on her team and projecting drop-day revenue, and how a resort collection idea came from a trip to Cabo. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, an early-life section, a middle section on drop planning and the resort collection, the closing and the description, and does not cover every exchange in the roughly 40 minute interview. All numbers and views are the speakers' own claims and are not independently checked.