How Getting Sued Was A Milestone for Our Business
A Shopify Masters conversation with Kent Yoshimura and his co-founder Ryan, who built the Neuro brand of caffeine and L-theanine gum from a dorm-room supplement experiment into a brand sold at Walmart, Whole Foods and Costco. They cover starting a product to solve their own problem, the choice of simple ingredients, why timing and shelf placement mattered in retail, and the lawsuit the episode title refers to. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section on retail partners such as Costco and Walmart, and parts of the description, and does not cover every part of the roughly 31 minute episode. All business claims are the founders' own account and are not independently checked. This is a summary of their views, not business, legal or health advice.
Executive Summary (TL;DR)
A Shopify Masters conversation with Kent Yoshimura and his co-founder Ryan, who built the Neuro brand of caffeine and L-theanine gum from a dorm-room supplement experiment into a brand sold at Walmart, Whole Foods and Costco. They cover starting a product to solve their own problem, the choice of simple ingredients, why timing and shelf placement mattered in retail, and the lawsuit the episode title refers to. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section on retail partners such as Costco and Walmart, and parts of the description, and does not cover every part of the roughly 31 minute episode. All business claims are the founders' own account and are not independently checked. This is a summary of their views, not business, legal or health advice.