Why I Skipped Cosmetics to Build Eyewear
A Shopify Masters conversation with Desi Perkins, the beauty creator who founded DEZI Eyewear, which reached $2.5 million in sales on its first launch day. She talks about stepping back from content in 2020 to become a mother, returning to YouTube, how a sunglasses collaboration led to her own brand, and what she learned about running a business. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her return to YouTube, the collaboration that led to the brand, the early days of the business, and the closing advice, and does not cover every part of the roughly 35 minute conversation. Sales figures and claims are Desi's and the show's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters conversation with Desi Perkins, the beauty creator who founded DEZI Eyewear, which reached $2.5 million in sales on its first launch day. She talks about stepping back from content in 2020 to become a mother, returning to YouTube, how a sunglasses collaboration led to her own brand, and what she learned about running a business. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her return to YouTube, the collaboration that led to the brand, the early days of the business, and the closing advice, and does not cover every part of the roughly 35 minute conversation. Sales figures and claims are Desi's and the show's own and not independently checked.
Key Takeaways
Stepping back in 2020
Desi says 2020 was transformative because she became a mother and launched a business, and she slowed down from constant hustle.