The Lost Art of Sourcing Locally
Shopify Masters episode in which host Benjamin Gottlieb talks with Caroline Weaver, founder of the Locavore Guide, an online resource, subscription and physical variety store that helps people find local shops and products in New York City. Caroline, who previously owned a stationery shop that she closed during the pandemic, says the brand is about shopping locally and in person and the reasons for it, and that many misconceptions exist in the small business space. She explains keeping the directory free without needing an email, charging for extras such as a shopping hotline and newsletter, and avoiding advertising because of her values. She says to ask friends and their friends for sourcing help, and that she focuses on the in-between shops that do one thing well quietly. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, monetization, sourcing and shop-highlighting sections, and may miss parts of the roughly 31 minute video. Business details and opinions are Caroline's own and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify Masters episode in which host Benjamin Gottlieb talks with Caroline Weaver, founder of the Locavore Guide, an online resource, subscription and physical variety store that helps people find local shops and products in New York City. Caroline, who previously owned a stationery shop that she closed during the pandemic, says the brand is about shopping locally and in person and the reasons for it, and that many misconceptions exist in the small business space. She explains keeping the directory free without needing an email, charging for extras such as a shopping hotline and newsletter, and avoiding advertising because of her values. She says to ask friends and their friends for sourcing help, and that she focuses on the in-between shops that do one thing well quietly. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, monetization, sourcing and shop-highlighting sections, and may miss parts of the roughly 31 minute video. Business details and opinions are Caroline's own and not independently checked. Nothing here is medical, legal or financial advice.