How to Sell $100 Million in T-Shirts in a Competitive Market
A Shopify Masters interview in which the host talks with Dan Demsky, co-founder and CEO of Unbound Merino, about building a direct-to-consumer merino wool apparel brand with three childhood friends. Demsky describes going all in and living on fumes, ending up in his worst financial situation while feeling happy, the message that the brand helps people pack light, repeat purchases, and learning what being a CEO means as the company nears 100 million dollars in lifetime sales. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on going all in, a section on the CEO role, the closing and the description, and does not cover every exchange in the roughly 54 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not financial or legal advice.
Executive Summary (TL;DR)
A Shopify Masters interview in which the host talks with Dan Demsky, co-founder and CEO of Unbound Merino, about building a direct-to-consumer merino wool apparel brand with three childhood friends. Demsky describes going all in and living on fumes, ending up in his worst financial situation while feeling happy, the message that the brand helps people pack light, repeat purchases, and learning what being a CEO means as the company nears 100 million dollars in lifetime sales. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a section on going all in, a section on the CEO role, the closing and the description, and does not cover every exchange in the roughly 54 minute interview. All numbers and views are the speakers' own claims and are not independently checked. This is a brand story, not financial or legal advice.