How to Start a Coffee Company and Secure $10 Million+ in Funding
A Shopify Masters interview with Debbie Wei Mullin, founder of Copper Cow Coffee, a Vietnamese pour-over coffee brand. She links her heritage and her earlier work in international development to the idea, and says the company was bootstrapped, got into 300 Walmarts early, and later raised funding including a reported 8.5 million dollar Series A. The description cites 11.5 million raised in total and 2,000-plus stores. She talks about improving farming and picking practices with Vietnamese farmers, the long road to a certified organic product, and advice to speak to everyone along the supply chain and test products with the market. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin story, the farmer relationships section, the organic certification section and the closing, and may not cover every point in the roughly 36 minute video. Funding, store counts and organic or chemical claims are the guest's or description's own and not independently checked, and nothing here is health or investment advice.
Executive Summary (TL;DR)
A Shopify Masters interview with Debbie Wei Mullin, founder of Copper Cow Coffee, a Vietnamese pour-over coffee brand. She links her heritage and her earlier work in international development to the idea, and says the company was bootstrapped, got into 300 Walmarts early, and later raised funding including a reported 8.5 million dollar Series A. The description cites 11.5 million raised in total and 2,000-plus stores. She talks about improving farming and picking practices with Vietnamese farmers, the long road to a certified organic product, and advice to speak to everyone along the supply chain and test products with the market. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin story, the farmer relationships section, the organic certification section and the closing, and may not cover every point in the roughly 36 minute video. Funding, store counts and organic or chemical claims are the guest's or description's own and not independently checked, and nothing here is health or investment advice.