How to Use Reddit and Scale Your Brand to $1 Million+
A Shopify Masters interview with Mary Gu, founder of the fashion sock brand Sock Candy (spelled Saw Candy in some captions), hosted by Benjamin Godly. She tells how she left advertising to blog about fashion full-time, then launched about five years ago, started with seven sheer styles and three cotton styles and moved toward sheer socks after customer feedback, and found a manufacturing partner willing to try complex designs. She says Reddit traffic arrived unprompted when users shared photos of her socks styled with shoes, that Instagram remains her main customer channel, and that she checks Shopify analytics every day. She also recalls building a following before having a product and messaging a sock manufacturer who followed her. The description mentions a Shark Tank appearance and a 7-figure business. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the product and manufacturing sections, the Reddit and Instagram sections, the analytics discussion and the origin story, and may not cover every point in the roughly 34 minute video. Business claims are the guest's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview with Mary Gu, founder of the fashion sock brand Sock Candy (spelled Saw Candy in some captions), hosted by Benjamin Godly. She tells how she left advertising to blog about fashion full-time, then launched about five years ago, started with seven sheer styles and three cotton styles and moved toward sheer socks after customer feedback, and found a manufacturing partner willing to try complex designs. She says Reddit traffic arrived unprompted when users shared photos of her socks styled with shoes, that Instagram remains her main customer channel, and that she checks Shopify analytics every day. She also recalls building a following before having a product and messaging a sock manufacturer who followed her. The description mentions a Shark Tank appearance and a 7-figure business. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the product and manufacturing sections, the Reddit and Instagram sections, the analytics discussion and the origin story, and may not cover every point in the roughly 34 minute video. Business claims are the guest's own and not independently checked.