Why Spending 5 Cents More on Your Product Is Worth It
Shopify Masters episode in which host Benjamin Gottlieb talks with Samantha Kent, chief growth officer of her family's beauty manufacturing business LaDove and founder of the beauty brand The Cleanest Lab, about why product quality is worth a few cents more. Samantha describes growing up around the family labs, returning to the business, and starting her own brand after her sister's illness made her think harder about ingredients. She says quality, speed and price rarely all come together and quality should be the primary focus because it is what people use and why they come back, and that fixating on a unit price can cost a better product. She says her online-only brand grew slowly through word of mouth and repeat customers and launched through a partnership with a subscription box. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the family business, quality tradeoff and launch sections, and may miss parts of the roughly 27 minute video. Personal stories and statements about ingredients are Samantha's own and not independently checked. Nothing here is medical, health, legal or financial advice.
Executive Summary (TL;DR)
Shopify Masters episode in which host Benjamin Gottlieb talks with Samantha Kent, chief growth officer of her family's beauty manufacturing business LaDove and founder of the beauty brand The Cleanest Lab, about why product quality is worth a few cents more. Samantha describes growing up around the family labs, returning to the business, and starting her own brand after her sister's illness made her think harder about ingredients. She says quality, speed and price rarely all come together and quality should be the primary focus because it is what people use and why they come back, and that fixating on a unit price can cost a better product. She says her online-only brand grew slowly through word of mouth and repeat customers and launched through a partnership with a subscription box. Sponsor named: Shopify, which hosts the show. PARTIAL COVERAGE: this note draws on the opening, the family business, quality tradeoff and launch sections, and may miss parts of the roughly 27 minute video. Personal stories and statements about ingredients are Samantha's own and not independently checked. Nothing here is medical, health, legal or financial advice.