We Crashed Coachella With Zero Budget and Sold Out in 24 Hours
A Shopify Masters conversation with Tessa Cohen and Sarah Sebastian, co-founders of Benji, a bandage brand that launched at Coachella and sold out in its first week. They talk about how a wedding-day blister led to the idea, why launch took far longer than planned, the product formula, personalised influencer boxes and co-founder chemistry. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, launch timing, and the personalised influencer box section, and does not cover every part of the roughly 35 minute conversation, including most of the Coachella and co-founder sections. Claims about the product, sales and ingredients are the founders' own and not independently checked. This is a business summary, not medical advice.
Executive Summary (TL;DR)
A Shopify Masters conversation with Tessa Cohen and Sarah Sebastian, co-founders of Benji, a bandage brand that launched at Coachella and sold out in its first week. They talk about how a wedding-day blister led to the idea, why launch took far longer than planned, the product formula, personalised influencer boxes and co-founder chemistry. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the origin story, launch timing, and the personalised influencer box section, and does not cover every part of the roughly 35 minute conversation, including most of the Coachella and co-founder sections. Claims about the product, sales and ingredients are the founders' own and not independently checked. This is a business summary, not medical advice.