How Peak Design Hit $100 Million in Revenue Without Investors
A Shopify Masters interview in which host Adam Leter talks with Peter Dering, founder and CEO of Peak Design, about how the camera gear and bag brand reached about $100 million in annual revenue without outside investors. Dering describes his path from construction engineering to inventing products, Kickstarter as a growth engine, a launch plan he calls the omni channel sandwich, team culture and the Change Climate Project. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a middle section on culture and climate work, the closing and the description, and does not cover every exchange in the roughly 37 minute interview. All numbers and views are the speakers' own claims and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Adam Leter talks with Peter Dering, founder and CEO of Peak Design, about how the camera gear and bag brand reached about $100 million in annual revenue without outside investors. Dering describes his path from construction engineering to inventing products, Kickstarter as a growth engine, a launch plan he calls the omni channel sandwich, team culture and the Change Climate Project. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, a middle section on culture and climate work, the closing and the description, and does not cover every exchange in the roughly 37 minute interview. All numbers and views are the speakers' own claims and are not independently checked.