How to Craft Your Pitch to Attract Big Investors
Shopify Masters episode in which host Esther Schang talks with Ellie Truell, co-founder of the pet food brand Made by Nacho with chef Bobby Flay and founder of the food-focused fund New Fare Partners, about pitching investors from both sides of the table. Truell advises finding investors with an emotional connection beyond returns, researching each fund's stage and check size before reaching out, and keeping cold emails short with the founder's personal motivation up front. She recommends practice pitches with funds you do not expect to close, choreographing co-founder roles, tracking every conversation in a shared sheet, back-channeling portfolio founders, treating mismatched term sheets as trust breakers, and sending monthly investor updates that show discipline when headwinds stretch the raise. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the fundraising tactics only. These are the guest's own views, not independently verified, and nothing here is investment or financial advice.
Executive Summary (TL;DR)
Shopify Masters episode in which host Esther Schang talks with Ellie Truell, co-founder of the pet food brand Made by Nacho with chef Bobby Flay and founder of the food-focused fund New Fare Partners, about pitching investors from both sides of the table. Truell advises finding investors with an emotional connection beyond returns, researching each fund's stage and check size before reaching out, and keeping cold emails short with the founder's personal motivation up front. She recommends practice pitches with funds you do not expect to close, choreographing co-founder roles, tracking every conversation in a shared sheet, back-channeling portfolio founders, treating mismatched term sheets as trust breakers, and sending monthly investor updates that show discipline when headwinds stretch the raise. Shopify Masters is Shopify's own show, with no separate sponsor read in this episode. PARTIAL COVERAGE: the captions cover most of the conversation, but this summary highlights the fundraising tactics only. These are the guest's own views, not independently verified, and nothing here is investment or financial advice.