SELL OUT Your Products With These Simple Tricks
Shopify on Location episode recorded in Los Angeles in which host Benjamin Gottlieb talks with Michelle Johnson and Ezra Baker, two of the three co-founders of the oat milk company Ghost Town Oats. They say they sold out six months of product in eight weeks, describe Michelle's childhood in poverty as the root of wanting to bring good food to people without access, and explain how their barista training became a problem-solving approach to tasting every oat milk available in January 2021. They talk about a crowdfunding video that connected their story to food deserts, early traction before having a product, choosing angel investors such as Jimmy Butler over venture capital at first, and now preparing for venture money to distribute nationally. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, oat milk origin, story-telling and funding sections, and may miss parts of the roughly 35 minute video. Claims about health, markets and sales are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify on Location episode recorded in Los Angeles in which host Benjamin Gottlieb talks with Michelle Johnson and Ezra Baker, two of the three co-founders of the oat milk company Ghost Town Oats. They say they sold out six months of product in eight weeks, describe Michelle's childhood in poverty as the root of wanting to bring good food to people without access, and explain how their barista training became a problem-solving approach to tasting every oat milk available in January 2021. They talk about a crowdfunding video that connected their story to food deserts, early traction before having a product, choosing angel investors such as Jimmy Butler over venture capital at first, and now preparing for venture money to distribute nationally. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, oat milk origin, story-telling and funding sections, and may miss parts of the roughly 35 minute video. Claims about health, markets and sales are the founders' own and not independently checked. Nothing here is medical, legal or financial advice.