How to Run a Multimillion Dollar Brand as a Side Hustle
A Shopify Masters interview in which the host talks with Rachel Hochhauser and Jena Wolfe, co-founders of Piecework Puzzles, about building a multi-million dollar brand while keeping other careers. The founders describe starting the brand as an experiment after a rainy weekend in a cabin, expanding from puzzles into cocktail napkins and curated gift items, and how they work together and disagree. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on napkins and curation, the closing and the description, and does not cover every exchange in the roughly 41 minute interview. All figures and views are the speakers' own claims and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview in which the host talks with Rachel Hochhauser and Jena Wolfe, co-founders of Piecework Puzzles, about building a multi-million dollar brand while keeping other careers. The founders describe starting the brand as an experiment after a rainy weekend in a cabin, expanding from puzzles into cocktail napkins and curated gift items, and how they work together and disagree. Sponsor: Shopify, which presents the show (a free Shopify trial is linked in the description). PARTIAL COVERAGE: this note is based on the opening, the origin story, a middle section on napkins and curation, the closing and the description, and does not cover every exchange in the roughly 41 minute interview. All figures and views are the speakers' own claims and are not independently checked.