How I Built a Brand Celebrities Can't Stop Wearing
Heaven Mayhem founder Pia Mance describes starting with handmade necklaces and building an accessories brand around product, content, community and events. She talks about asking customers for useful feedback, keeping a consistent identity and the limits of celebrity exposure. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes. Date matches the official March 3, 2026 release. Sales, funding and campaign outcomes are Mance's account of the period, not audited or current figures; the economics of direct sales versus wholesale vary by business.
Executive Summary (TL;DR)
Heaven Mayhem founder Pia Mance describes starting with handmade necklaces and building an accessories brand around product, content, community and events. She talks about asking customers for useful feedback, keeping a consistent identity and the limits of celebrity exposure. Notes cover selected business passages of the full public auto-captions, checked against official Shopify show notes. Date matches the official March 3, 2026 release. Sales, funding and campaign outcomes are Mance's account of the period, not audited or current figures; the economics of direct sales versus wholesale vary by business.
Key Takeaways
A world, not just a product
She grew up modeling and listening to her husband's family talk business. She wanted people to step into a world and feel they belong, with access to events, content and styling advice.