How to Go Viral on TikTok and Build a Successful Business
Shopify on Location episode recorded in New York City in which the host talks with Marcus Milone (name as spelled in the captions), founder of the jewelry and fashion brand Mint New York, who built it from TikTok videos that he says drew roughly 12 million likes. Marcus says bringing customers along on the journey helps them buy into the product, describes being upfront with overseas manufacturers about minimum order quantities and offering to grow into the partnership, explains how customer comments led to an adjustable strap, and says Google search traffic has overtaken TikTok as a traffic source. He also says advertising works and he does not expect to be the only driver of traffic as the brand grows. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, manufacturing, feedback and traffic sections and the closing, and may miss parts of the roughly 26 minute video. Business figures are Marcus's own claims and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify on Location episode recorded in New York City in which the host talks with Marcus Milone (name as spelled in the captions), founder of the jewelry and fashion brand Mint New York, who built it from TikTok videos that he says drew roughly 12 million likes. Marcus says bringing customers along on the journey helps them buy into the product, describes being upfront with overseas manufacturers about minimum order quantities and offering to grow into the partnership, explains how customer comments led to an adjustable strap, and says Google search traffic has overtaken TikTok as a traffic source. He also says advertising works and he does not expect to be the only driver of traffic as the brand grows. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, manufacturing, feedback and traffic sections and the closing, and may miss parts of the roughly 26 minute video. Business figures are Marcus's own claims and not independently checked. Nothing here is medical, legal or financial advice.