I Noticed One Problem And Built a Multi-Million Dollar Beauty Brand (All Self-Funded)
A Shopify Masters interview with Rea Ann Silva, founder of Beautyblender, a Hollywood makeup artist who improvised a sponge on the set of Girlfriends to get a sheer, natural look in high definition. She covers how she found her first customers, going unpaid for about 8 years while funding the business from her makeup income, the pro stores as her first retail partners, patent rejections, dupes, and running a leaner company. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, the sections on first customers, not paying herself and the first retail partner, the closing on scale, and the description, and does not cover every part of the roughly 44 minute conversation. Names follow the video description because the captions spell them inconsistently. All business claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview with Rea Ann Silva, founder of Beautyblender, a Hollywood makeup artist who improvised a sponge on the set of Girlfriends to get a sheer, natural look in high definition. She covers how she found her first customers, going unpaid for about 8 years while funding the business from her makeup income, the pro stores as her first retail partners, patent rejections, dupes, and running a leaner company. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the origin story, the sections on first customers, not paying herself and the first retail partner, the closing on scale, and the description, and does not cover every part of the roughly 44 minute conversation. Names follow the video description because the captions spell them inconsistently. All business claims and figures are the speakers' own and are not independently checked.