Marketing Strategies Proven to Drive Results
Shopify Masters episode in which the host talks with Diarrha N'Diaye, founder of Ami Cole, a beauty brand for melanin rich skin, who earlier helped grow brands such as L'Oreal and Glossier. Diarrha says she is the child of immigrant entrepreneurs, her father a street vendor in New York who later worked in wholesale and her mother the owner of a hair salon for about 35 years, and that watching them build everything shaped her hustle. She says she took a social media first approach, connecting with customers through blogs and comment sections, with a goal of building community and an ecosystem where people share notes. She says seeing her orange box in Sephora made her vision real. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 39 minute episode, so later data driven strategies are not summarized. All claims are Diarrha's own and are not independently checked. Nothing here is financial, legal or business advice.
Executive Summary (TL;DR)
Shopify Masters episode in which the host talks with Diarrha N'Diaye, founder of Ami Cole, a beauty brand for melanin rich skin, who earlier helped grow brands such as L'Oreal and Glossier. Diarrha says she is the child of immigrant entrepreneurs, her father a street vendor in New York who later worked in wholesale and her mother the owner of a hair salon for about 35 years, and that watching them build everything shaped her hustle. She says she took a social media first approach, connecting with customers through blogs and comment sections, with a goal of building community and an ecosystem where people share notes. She says seeing her orange box in Sephora made her vision real. Shopify, which produces the show, is the sponsor named in the description. PARTIAL COVERAGE: the captions cover roughly the first 12 minutes of the 39 minute episode, so later data driven strategies are not summarized. All claims are Diarrha's own and are not independently checked. Nothing here is financial, legal or business advice.