How To Turn Handmade Jewelry Into a DTC Business
Anice Jewellery founder Brittany Hopkins describes building a handmade jewelry business around custom pieces, word of mouth and a team of metalsmiths. She explains how customer requests guided inventory, why she split the online range into essentials and one-of-a-kind pieces, and how virtual custom sessions and workshops kept the business working during pandemic closures. Notes cover selected business passages from the full public auto-captions, checked against official Shopify show notes. This is a Learn with Shopify bonus episode within Shopify Masters, originally published August 11, 2022 and uploaded again to YouTube on March 28, 2024. The guest name follows the official page rather than caption spelling. Pandemic changes and store plans describe that historical period, not current operations.
Executive Summary (TL;DR)
Anice Jewellery founder Brittany Hopkins describes building a handmade jewelry business around custom pieces, word of mouth and a team of metalsmiths. She explains how customer requests guided inventory, why she split the online range into essentials and one-of-a-kind pieces, and how virtual custom sessions and workshops kept the business working during pandemic closures. Notes cover selected business passages from the full public auto-captions, checked against official Shopify show notes. This is a Learn with Shopify bonus episode within Shopify Masters, originally published August 11, 2022 and uploaded again to YouTube on March 28, 2024. The guest name follows the official page rather than caption spelling. Pandemic changes and store plans describe that historical period, not current operations.