The Brand That Refused to Compromise for 30 Years
A Shopify Masters conversation, hosted by Serena Smith, with Melissa Palmer, founder of OSEA, a family-rooted sea-inspired skincare brand she says passed $100 million in revenue and sells in more than 1,500 Ulta locations. She talks about growing up on a commune, her family of women entrepreneurs, her early money-making jobs, and how she runs fast marketing alongside slow product development. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her family and childhood, the section on iterating on ads and tools, the product timelines, and the closing, and does not cover every part of the roughly 39 minute conversation. Revenue and retail figures are the guest's or the show's own and not independently checked. This is a business summary, not health or skincare advice.
Executive Summary (TL;DR)
A Shopify Masters conversation, hosted by Serena Smith, with Melissa Palmer, founder of OSEA, a family-rooted sea-inspired skincare brand she says passed $100 million in revenue and sells in more than 1,500 Ulta locations. She talks about growing up on a commune, her family of women entrepreneurs, her early money-making jobs, and how she runs fast marketing alongside slow product development. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her family and childhood, the section on iterating on ads and tools, the product timelines, and the closing, and does not cover every part of the roughly 39 minute conversation. Revenue and retail figures are the guest's or the show's own and not independently checked. This is a business summary, not health or skincare advice.