We've Gone Viral Repeatedly. It's Not Luck. Here's the Formula.
A Shopify Masters interview with the two co-founders of Good Girl Snacks (named Leah Marcus and Yasaman in the description and captions), best friends who quit their jobs in summer 2023 to start a pickle brand after seeing pickles trend on TikTok. They explain posting daily before having a product, building in public, how viral pickle videos drive store sales, and how their following helps them pitch retailers like Whole Foods. The live YouTube title is about going viral; the interview itself is about Good Girl Snacks. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the early sections on social media and the pickle trend, a middle section on pitching retailers, the closing, and the description, and does not cover every part of the roughly 49 minute conversation. All business claims and figures, including the zero customer acquisition cost claim, are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview with the two co-founders of Good Girl Snacks (named Leah Marcus and Yasaman in the description and captions), best friends who quit their jobs in summer 2023 to start a pickle brand after seeing pickles trend on TikTok. They explain posting daily before having a product, building in public, how viral pickle videos drive store sales, and how their following helps them pitch retailers like Whole Foods. The live YouTube title is about going viral; the interview itself is about Good Girl Snacks. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the early sections on social media and the pickle trend, a middle section on pitching retailers, the closing, and the description, and does not cover every part of the roughly 49 minute conversation. All business claims and figures, including the zero customer acquisition cost claim, are the speakers' own and are not independently checked.