How to Grow Your Family Business Into a Global Luxury Brand
Shopify on Location episode recorded in Los Angeles in which the host talks with Jonathan Graham, who runs the 75-year-old family chocolate company Compartes, about keeping its legacy while staying current. Jonathan says the company began in 1950, that he started working in it at 15, and that its chunky chocolate bars are made by hand, which takes more time but reflects intention and process. He says Compartes closed its four Los Angeles stores and moved to online only on Shopify, so the web experience has to carry the luxury feel. He says the team watches Shopify each morning to see what sold overnight, and tells a story of about 500 orders for peanut butter cups after a celebrity shared them. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, handmade production, move online and seasonal demand sections, and may miss parts of the roughly 28 minute video. Business figures and celebrity stories are Jonathan's own and not independently checked. Nothing here is medical, legal or financial advice.
Executive Summary (TL;DR)
Shopify on Location episode recorded in Los Angeles in which the host talks with Jonathan Graham, who runs the 75-year-old family chocolate company Compartes, about keeping its legacy while staying current. Jonathan says the company began in 1950, that he started working in it at 15, and that its chunky chocolate bars are made by hand, which takes more time but reflects intention and process. He says Compartes closed its four Los Angeles stores and moved to online only on Shopify, so the web experience has to carry the luxury feel. He says the team watches Shopify each morning to see what sold overnight, and tells a story of about 500 orders for peanut butter cups after a celebrity shared them. Sponsor named: Shopify, which hosts the series. PARTIAL COVERAGE: this note draws on the opening, handmade production, move online and seasonal demand sections, and may miss parts of the roughly 28 minute video. Business figures and celebrity stories are Jonathan's own and not independently checked. Nothing here is medical, legal or financial advice.