How a 19-Year-Old College Student Outsmarted the Grocery Industry
A Shopify Masters interview in which host Adam Levitt talks with Divyansh Ojha, founder of Odd Bunch, a Canadian subscription service that delivers imperfect and surplus produce to households. He started at 19 and says it has grown from 87 customers to over 100,000 households in about eight years and is profitable. He covers winning over skeptical farmers, building the first site with a friend in a day, building trust with suppliers through a calculated process, waiting about seven years before paid ads, tools like Klaviyo and ReferralCandy, misconceptions about food waste, and plans to expand across Canada and into juices. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the business model section, the early supplier and website section, the supplier trust and marketing section, the closing and the description, and may not cover every point in the roughly 40 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial advice.
Executive Summary (TL;DR)
A Shopify Masters interview in which host Adam Levitt talks with Divyansh Ojha, founder of Odd Bunch, a Canadian subscription service that delivers imperfect and surplus produce to households. He started at 19 and says it has grown from 87 customers to over 100,000 households in about eight years and is profitable. He covers winning over skeptical farmers, building the first site with a friend in a day, building trust with suppliers through a calculated process, waiting about seven years before paid ads, tools like Klaviyo and ReferralCandy, misconceptions about food waste, and plans to expand across Canada and into juices. Sponsor: Shopify, which produces the show. PARTIAL COVERAGE: this note is based on the opening, the business model section, the early supplier and website section, the supplier trust and marketing section, the closing and the description, and may not cover every point in the roughly 40 minute episode. All claims and figures are the guest's own account and are not independently checked. Nothing here is financial advice.