How to Make Money From Music: Strategies for Selling out Merchandise
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series, with Darren Metz (Young D) and Quinton Nyce (Yung Trybez), the cousins behind the Indigenous hip-hop duo Snotty Nose Rez Kids. They say they grew up five doors apart in a small community in British Columbia, took lessons from team sports into music, and began by selling hand-printed T-shirts at an all-Native basketball tournament. They explain why they moved merch to Shopify, how album rollouts drive merch rollouts, their rule of one colour per design to save cost and time at the merch table, and a team approach with their manager. They tour 80 to 100 shows a year. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and basketball story, the Shopify and merch strategy sections, the social media section and the closing, and may not cover every point in the roughly 31 minute video. Business and tour claims are the guests' own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Benjamin Godly and recorded at the Santa Fe Indian Market as part of a Build Native series, with Darren Metz (Young D) and Quinton Nyce (Yung Trybez), the cousins behind the Indigenous hip-hop duo Snotty Nose Rez Kids. They say they grew up five doors apart in a small community in British Columbia, took lessons from team sports into music, and began by selling hand-printed T-shirts at an all-Native basketball tournament. They explain why they moved merch to Shopify, how album rollouts drive merch rollouts, their rule of one colour per design to save cost and time at the merch table, and a team approach with their manager. They tour 80 to 100 shows a year. Sponsor: Shopify, which produces the show and is named in the description with a free trial offer. PARTIAL COVERAGE: this note is based on the opening, the origin and basketball story, the Shopify and merch strategy sections, the social media section and the closing, and may not cover every point in the roughly 31 minute video. Business and tour claims are the guests' own and not independently checked.