How Therabody Turned a Homemade Tool Into a Global Recovery Brand
A Shopify Masters conversation with Dr. Jason Wersland, founder of Therabody, the maker of the Theragun percussive massage device. He tells the story of a 2007 motorcycle crash while in chiropractic school that led to his recovery tool, how he picked his business partner, how the brand became so well known that the name is used generically, and what leading a category-defining company takes. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the 2007 accident story, the section on choosing a business partner, and the section on the brand becoming ubiquitous, and does not cover every part of the roughly 48 minute conversation, including the later product-line and leadership sections. Company claims such as units sold are the guest's or the show's own and not independently checked. This is a business story, not medical advice or a recommendation for any treatment or device.
Executive Summary (TL;DR)
A Shopify Masters conversation with Dr. Jason Wersland, founder of Therabody, the maker of the Theragun percussive massage device. He tells the story of a 2007 motorcycle crash while in chiropractic school that led to his recovery tool, how he picked his business partner, how the brand became so well known that the name is used generically, and what leading a category-defining company takes. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the 2007 accident story, the section on choosing a business partner, and the section on the brand becoming ubiquitous, and does not cover every part of the roughly 48 minute conversation, including the later product-line and leadership sections. Company claims such as units sold are the guest's or the show's own and not independently checked. This is a business story, not medical advice or a recommendation for any treatment or device.