How to Build a $100 Million Brand From a Personal Need
A Shopify Masters interview, hosted by Serena Smith, with Nima Jalali, a former pro snowboarder and founder of the personal care brand Salt & Stone. He says an ACL injury pushed him into health and wellness, he built the brand from his apartment into one on track for over 100 million dollars in annual revenue, and that six deodorants are sold every minute. He covers building a brand that feels big, a legacy mindset, landing Sephora without outreach, digital excellence, influencer ads and working smarter by hiring better people. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the legacy brand discussion, a middle section on retail and ads, the closing on working smarter and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Serena Smith, with Nima Jalali, a former pro snowboarder and founder of the personal care brand Salt & Stone. He says an ACL injury pushed him into health and wellness, he built the brand from his apartment into one on track for over 100 million dollars in annual revenue, and that six deodorants are sold every minute. He covers building a brand that feels big, a legacy mindset, landing Sephora without outreach, digital excellence, influencer ads and working smarter by hiring better people. Sponsor: Shopify, which presents the show and links a free trial in the description. PARTIAL COVERAGE: this note is based on the opening, the legacy brand discussion, a middle section on retail and ads, the closing on working smarter and the description, and does not cover every part of the roughly 33 minute conversation. All business claims and figures are the speakers' own and are not independently checked.