Former OUAI CEO Reveals $300M Marketing Secrets
A Shopify Masters interview, hosted by Serena Smith, with Hannah, the outgoing CEO of the hair care brand OUAI (spelled Wei in the captions), in her final interview as CEO. She was the brand's third employee under founder Jen Atkin and says the company grew to a $300 million global brand with distribution at Sephora, Ulta and Nordstrom. She covers the scrappy early days, quiet minimalist packaging, luxury fragrance, an emotional and funny tone of voice, admitting she does not know everything as a CEO, and getting unstuck by leaving her routine. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on becoming CEO, the closing section and the description, and does not cover every part of the roughly 40 minute conversation. Brand and name spellings follow the video title and may differ from the captions. All business claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Serena Smith, with Hannah, the outgoing CEO of the hair care brand OUAI (spelled Wei in the captions), in her final interview as CEO. She was the brand's third employee under founder Jen Atkin and says the company grew to a $300 million global brand with distribution at Sephora, Ulta and Nordstrom. She covers the scrappy early days, quiet minimalist packaging, luxury fragrance, an emotional and funny tone of voice, admitting she does not know everything as a CEO, and getting unstuck by leaving her routine. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on becoming CEO, the closing section and the description, and does not cover every part of the roughly 40 minute conversation. Brand and name spellings follow the video title and may differ from the captions. All business claims and figures are the speakers' own and are not independently checked.