How I Built A Reality Show To Sell Bedding
A Shopify Masters conversation with Tyler Howells, founder of Cozy Earth, a bamboo-based bedding and apparel brand. Howells talks about a childhood interest in soft fabrics, a career that ran through hardwood flooring, hair extensions, compressed natural gas and auto shops, how learning Mandarin helped him go further back in the supply chain, and a YouTube series in which people compete to stay in bed the longest. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about expanding categories and the bed-rest competition series, and the close, and does not cover every part of the roughly 30 minute episode. Brand size and revenue claims are his own and are not independently checked. This is a summary of his views, not business or financial advice.
Executive Summary (TL;DR)
A Shopify Masters conversation with Tyler Howells, founder of Cozy Earth, a bamboo-based bedding and apparel brand. Howells talks about a childhood interest in soft fabrics, a career that ran through hardwood flooring, hair extensions, compressed natural gas and auto shops, how learning Mandarin helped him go further back in the supply chain, and a YouTube series in which people compete to stay in bed the longest. Sponsor: Shopify, named in the show's trial message. PARTIAL COVERAGE: this note covers the opening, a middle section about expanding categories and the bed-rest competition series, and the close, and does not cover every part of the roughly 30 minute episode. Brand size and revenue claims are his own and are not independently checked. This is a summary of his views, not business or financial advice.