The Beauty Brand Playbook Behind LORE’s Successful Launch
A Shopify Masters conversation with Melanie, the founder of LORE, a new fragrance-led beauty brand that launched in Sephora after she had helped build brands such as MERIT, Versed and Rhode, and that she says reached over 250 Sephora doors within months. She covers her path from aerospace engineering, why she started a fourth early-stage brand, working with two co-founders, and the case for starting with fewer retail doors. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her background, the co-founder setup, and the retail door-count section, and does not cover every part of the roughly 37 minute conversation, including exclusivity and the later creator discussion. Door counts and brand claims are Melanie's and the show's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters conversation with Melanie, the founder of LORE, a new fragrance-led beauty brand that launched in Sephora after she had helped build brands such as MERIT, Versed and Rhode, and that she says reached over 250 Sephora doors within months. She covers her path from aerospace engineering, why she started a fourth early-stage brand, working with two co-founders, and the case for starting with fewer retail doors. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, her background, the co-founder setup, and the retail door-count section, and does not cover every part of the roughly 37 minute conversation, including exclusivity and the later creator discussion. Door counts and brand claims are Melanie's and the show's own and not independently checked.