No Greenwashing: The Real Steps to Sustainable Beauty at Scale
A Shopify Masters interview, hosted by Serena Smith, with a chemical engineer and brand CEO identified in the captions as Kaylee (surname not reliably captioned). She is now CEO of a sustainable skincare brand backed by Pamela Anderson (spelled Sanszi in the captions) and earlier founded a waterless hair care brand. She covers why waterless, 50-plus formulas made from scratch, why sustainability alone does not sell, home compostable packaging, and the Mindful Beauty Award with Shopify. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on compostable packaging, the closing section and the description, and does not cover every part of the roughly 47 minute conversation. Brand and name spellings follow the captions and may be imperfect. All claims and figures are the speakers' own and are not independently checked.
Executive Summary (TL;DR)
A Shopify Masters interview, hosted by Serena Smith, with a chemical engineer and brand CEO identified in the captions as Kaylee (surname not reliably captioned). She is now CEO of a sustainable skincare brand backed by Pamela Anderson (spelled Sanszi in the captions) and earlier founded a waterless hair care brand. She covers why waterless, 50-plus formulas made from scratch, why sustainability alone does not sell, home compostable packaging, and the Mindful Beauty Award with Shopify. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note is based on the opening, a middle section on compostable packaging, the closing section and the description, and does not cover every part of the roughly 47 minute conversation. Brand and name spellings follow the captions and may be imperfect. All claims and figures are the speakers' own and are not independently checked.