How This Studio Became the Secret Weapon Behind Fortune 500 Gifting
A Shopify Masters conversation with Chloe Sapienza, founder of Telescope Studio, a design-led corporate gifting and branded merchandise company. She explains how she translates brand values into objects, handles budgets and brand guidelines, solves packing problems for gift boxes, and why gifts with a story and local makers get kept. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the brand-to-product approach, the Hawaii offsite example, the fulfilment section, Chloe's background, and the closing, and does not cover every part of the roughly 29 minute conversation. Claims about the business are Chloe's own and not independently checked.
Executive Summary (TL;DR)
A Shopify Masters conversation with Chloe Sapienza, founder of Telescope Studio, a design-led corporate gifting and branded merchandise company. She explains how she translates brand values into objects, handles budgets and brand guidelines, solves packing problems for gift boxes, and why gifts with a story and local makers get kept. Sponsor: Shopify, which presents the show. PARTIAL COVERAGE: this note covers the intro, the brand-to-product approach, the Hawaii offsite example, the fulfilment section, Chloe's background, and the closing, and does not cover every part of the roughly 29 minute conversation. Claims about the business are Chloe's own and not independently checked.
Key Takeaways
The antidote to disappointing swag
Chloe says the original inspiration was how often company swag disappoints, and her aim is to help clients think critically about product choice and design.